14 candle
Worth a lookShows searches that convert (13.2% search→purchase), but prices mostly outside the sweet spot ($4.99–$11.00) keeps it on the watch list.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good615.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.55avg listing price — sweet spot $15–$100
Market size
Bad$64K$64K/yr · 73K searches
Price range
Bad$4.99–$11.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 14 candle is a $64K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
14 candle market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $39K–$52K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #661
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 3.2%
- Avg brand age
- 30 months
- Avg seller age
- 196 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
32
Top-5 brand share
59%
Top 20: 93%
Top-5 click share
36%
Top 20: 71%
Open market
36%
- AndiluluBear18%
- CAKE CODE16%
- Artensueno11%
- Lecferrarc8%
- GloryMo5%
- KENJOVIVO5%
Demand
Weekly Amazon search volume, last 22 weeks — -4.3% search growth over the last 90 days.Top 14 candle search terms
- 14 candle24K/yr
- 14 birthday candle18K/yr
- 14 candles for birthday cakes12K/yr
- 14 cake topper9K/yr
- 14 candles6K/yr
- birthday candles 144K/yr
Top 14 candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
14th & 41st Birthday Candles Blue Number 14 41 Candle for Cake Happy Birthday Cake Topper Decoration for Birthday Anniversary Celebration Party Supplies
Artensueno$5.944.7★54 rev
AndiluluBear Number 14 Birthday Candles 1.96 Inch Happy Birthday Cake Candles Cupcakes Topper Decoration for Birthday Party Wedding Anniversary Celebration Supplies (Black)
AndiluluBear$5.024.9★156 rev
Birthday Candles 1.96 Inch Number 14 Happy Birthday Candles Number Candles Decoration for Birthday Party and Anniversary Celebration(Champagne Gold)
AndiluluBear$5.094.8★279 rev
CAKE CODE 2.76 Inch Classical Pink Gold 14 Number Birthday Candles Gold and Pink Number Candles for Party Celebration
CAKE CODE$5.984.8★241 rev
CAKE CODE 2.76 Inch Crystal Gold 14 Number Birthday Candles Gold Number Candles Cake Number Candles Party Celebration
CAKE CODE$6.004.7★367 rev
Newest
by launch date
Dark Blue Number 14 Candles 14th Birthday Cake Topper for 14th Birthday Decorations for Boys 2.36 14 Candles Boys 14 Year Old Game On Level Up Bruh I am 14 Birthday Decoration
GloryMo$6.1219 rev
AndiluluBear Number 14 Birthday Candles 1.96 Inch Happy Birthday Cake Candles Cupcakes Topper Decoration for Birthday Party Wedding Anniversary Celebration Supplies (Black)
AndiluluBear$5.02156 rev
Big 2.76 inch Blue 14 Birthday Candle 14th Birthday Decorations for Boys 14th Birthday Candles for Bruh Im 14 Birthday Decorations Number 14 Candles
GloryMo$6.951 rev
14 Candles 14th Birthday Decorations for Girls White 14 Candle for Beige Birthday Decorations 14 Cake Topper for 14 Year Old Girl Cream Birthday Party Decor Party Supplies Favors(Number 14 Candle)
GloryMo$6.2458 rev
Gaming Candle Level 14 Number Birthday Cake Candles 14 Birthday Decorations for Boys 14th Birthday Candle Gamepad Birthday Candles Video Game Controller Themed Birthday Party Supplies (Number 14)
JEQUD$7.95352 rev
Trending
90-day click momentumDark Blue Number 14 Candles 14th Birthday Cake Topper for 14th Birthday Decorations for Boys 2.36 14 Candles Boys 14 Year Old Game On Level Up Bruh I am 14 Birthday Decoration
GloryMo$6.124.0★
AndiluluBear Number 14 Birthday Candles 1.96 Inch Happy Birthday Cake Candles Cupcakes Topper Decoration for Birthday Party Wedding Anniversary Celebration Supplies (Black)
AndiluluBear$5.024.9★
Gyufise 1 Pack Bruh Im 14 Cake Topper Glitter Oh Yeah Its My 14 Birthday Cake Pick Dude Bro Im 14 Fabulous Cake Decorations for Cheers to 14 Years Happy 14th Birthday Party Supplies Black
Gyufise$5.914.6★
Number Birthday Candles(14 Candle Pink) 3D Diamond Shape 14th Happy Birthday Cake Topper Decorations for Girl Women Birthday Wedding Anniversary Celebration Theme Party Supplies
KENJOVIVO$7.044.7★
14 Candles 14th Birthday Decorations for Girls White 14 Candle for Beige Birthday Decorations 14 Cake Topper for 14 Year Old Girl Cream Birthday Party Decor Party Supplies Favors(Number 14 Candle)
GloryMo$6.244.6★
What buyers say about 14 candle
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and doesnt drip”
“Great shine to it”
“Its pretty”
“Looks just as advertised”
“Worth your money”
“They were a great size”
“Durable”
“adding to its aesthetic appeal”
“which is very convenient”
“Works fine”
What buyers complain about
“Burns too quickly - poor quality”
“smaller than I expected”
“they dont last after 1 light”
“no one is going to smell them”
“A little bit flimsy”
“Not worth it at all”
Top return reasons
Common questions
- Is 14 candle profitable to sell on Amazon United States?
- The niche generates $64K/yr across 53 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the 14 candle niche?
- 30 brands and 32 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in 14 candle?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.6%.
- What does it cost to enter the 14 candle niche?
- Listings span $4.99–$11.00; the average listing price is $6.55 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.