14 Candle

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

73K

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

13.2%

Market size, estimated

$64Ka year

Top search term

14 candle24K searches a year

Listings sell for $6.55 on average, from $4.99 to $11.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $6.55 that is $655 to $2K a year per listing.

Average price

$6.55under the $15 to $100 sweet spot

Price range

$4.99–$11.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$655–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #661 within Candles. It carries 616 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#661in Candles

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

616per listing

Listings tracked

53

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months