13x21 Pillow Insert

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months

16K

Growth, 90 days vs prior 90

+22.7%

Conversion, latest week

11.9%

Market size, estimated

$42Ka year

Top search term

13x21 pillow insert11K searches a year

Listings sell for $22.00 on average, from $9.62 to $33.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $22.00 that is $6K to $11K a year per listing.

Average price

$22.00inside the $15 to $100 sweet spot

Price range

$9.62–$33.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

3.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Decorative Pillows, Inserts & Covers. It carries 27,689 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#64in Decorative Pillows, Inserts & Covers

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

27,689per listing

Listings tracked

12

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months