13x20 Frame
FailShoppers spend an estimated $47K a year here, so 13x20 Frame is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $47K/yr26K searches / yr
- 90-day growth
- +18.1%search demand this quarter
- Competition
- 67%top-5 click share · 14 brands · 20 sellers
Flapen Score
13x20 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 13x20 Frame is stronger. Inside it, weaker.
Market
The 13x20 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 13x20 Frame 26K times last year and spent an estimated $47K. The top 5 brands take 83% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- +18.1%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $47Ka year
- Top search term
- 13x20 frame11K searches a year
02 · Price
A sale here is worth $27.00.
Listings sell for $27.00 on average, from $18.11 to $43.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.00 that is $0 to $3K a year per listing.
- Average price
- $27.00inside the $15 to $100 sweet spot
- Price range
- $18.11–$43.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #599 within Picture Frames. It carries 5,399 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 89%
- Out of stock, average day
- 1.0%
- Average rank
- #599in Picture Frames
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 5,399per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top 13x20 Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Veleclo 13x20 Picture Frame for Wall Display 13x20 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 13 x 20 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $21.52
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 1y ago

JCJMY 13x20 Picture Frame with 11x17 Mat Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass Black
- Price
- $21.64
- Rating
- 4.6/5
- Reviews
- 2,138
- Age
- 11mo ago

LaVie Home 13 x 20 Picture Frame 13x20 Poster Frame with High Definition Plexiglass Horizontal or Vertical Wall Gallery Poster Frames Suitable for Photos Artworks Posters Black 1pc
- Price
- $21.27
- Rating
- 4.5/5
- Reviews
- 8,711
- Age
- 2y ago

JCJMY 13x20 Picture Frame with 11x17 Mat Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass Rustic Brown
- Price
- $23.46
- Rating
- 4.6/5
- Reviews
- 2,138
- Age
- 11mo ago

JCJMY 13x20 Picture Frame with 11x17 Mat Set of 2 Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass 2 Pack Black
- Price
- $28.42
- Rating
- 4.5/5
- Reviews
- 788
- Age
- 11mo ago
Trending
estimated 90-day click momentum
GULETHUN 13x20 Frame Transitional Modern Design Picture Frames 13 by 20 Rustic Poster Frame for Home Decor Gold Vintage Photo Frame Horizontal or Vertical Display Choose Size & Color
- Price
- $43.39
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 3mo ago

JCJMY 13x20 Picture Frame with 11x17 Mat Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass Rustic Brown
- Price
- $23.46
- Rating
- 4.6/5
- Reviews
- 2,138
- Age
- 11mo ago

JCJMY 13x20 Picture Frame with 11x17 Mat Set of 3 Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass 3 Pack Black
- Price
- $36.24
- Rating
- 4.5/5
- Reviews
- 962
- Age
- 11mo ago

JCJMY 13x20 Picture Frame with 11x17 Mat Set of 2 Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass 2 Pack Black
- Price
- $28.42
- Rating
- 4.5/5
- Reviews
- 788
- Age
- 11mo ago

Veleclo 13x20 Picture Frame for Wall Display 13x20 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 13 x 20 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $21.52
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 1y ago
Newest
by launch date
GULETHUN 13x20 Frame Transitional Modern Design Picture Frames 13 by 20 Rustic Poster Frame for Home Decor Gold Vintage Photo Frame Horizontal or Vertical Display Choose Size & Color
- Price
- $43.39
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 3mo ago

NAOKBOEE 13x20 Picture Frame in Black Photo Frames with Plexiglass Horizontal and Vertical Formats for Wall Mounting
- Price
- $20.45
- Rating
- 4.5/5
- Reviews
- 1,179
- Age
- 10mo ago

JCJMY 13x20 Picture Frame with 11x17 Mat Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass Black
- Price
- $21.64
- Rating
- 4.6/5
- Reviews
- 2,138
- Age
- 11mo ago

JCJMY 13x20 Picture Frame with 11x17 Mat Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass Rustic Brown
- Price
- $23.46
- Rating
- 4.6/5
- Reviews
- 2,138
- Age
- 11mo ago

JCJMY 13x20 Picture Frame with 11x17 Mat Set of 2 Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass 2 Pack Black
- Price
- $28.42
- Rating
- 4.5/5
- Reviews
- 788
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
20
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
13%
- JCJMY40%
- Veleclo20%
- LaVie Home14%
- MENNTHUI6%
- HUKONHEP4%
- Poster Palooza3%
- Open — no brand owns it (8 brands, 13%)
Search terms
Top 13x20 Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 13x20 frame11K/yr
- 20x13 frame6K/yr
- 13 x 20 frame5K/yr
- 13x20 picture frame4K/yr
Reviews and returns
What reviews say buyers love and hate about 13x20 Frame
We read the reviews and the return reasons for every product selling here.
“This frame is pretty cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 13x20 Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









