13x20 frame
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.00avg listing price — sweet spot $15–$100
Price range
Incredible$18.11–$43.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,398.74avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 26K searches
According to Flapen's Amazon United States niche tracking, 13x20 frame is a $47K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 47/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
13x20 frame market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $41K–$54K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #599
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 68%
- Out of stock
- 1.0%
- Avg brand age
- 48 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
20
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
13%
- JCJMY40%
- Veleclo20%
- LaVie Home14%
- MENNTHUI6%
- HUKONHEP4%
- Poster Palooza3%
- Open — no brand owns it (8 brands, 13%)
Top 13x20 frame search terms
- 13x20 frame11K/yr
- 20x13 frame6K/yr
- 13 x 20 frame5K/yr
- 13x20 picture frame4K/yr
Top 13x20 frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Veleclo 13x20 Picture Frame for Wall Display 13x20 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 13 x 20 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$21.524.4★1,411 rev
JCJMY 13x20 Picture Frame with 11x17 Mat Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass Black
JCJMY$21.644.6★2,138 rev
LaVie Home 13 x 20 Picture Frame 13x20 Poster Frame with High Definition Plexiglass Horizontal or Vertical Wall Gallery Poster Frames Suitable for Photos Artworks Posters Black 1pc
LaVie Home$21.274.5★8,711 rev
JCJMY 13x20 Picture Frame with 11x17 Mat Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass Rustic Brown
JCJMY$23.464.6★2,138 rev
JCJMY 13x20 Picture Frame with 11x17 Mat Set of 2 Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass 2 Pack Black
JCJMY$28.424.5★788 rev
Newest
by launch date
GULETHUN 13x20 Frame Transitional Modern Design Picture Frames 13 by 20 Rustic Poster Frame for Home Decor Gold Vintage Photo Frame Horizontal or Vertical Display Choose Size & Color
GULETHUN$43.39216 rev
NAOKBOEE 13x20 Picture Frame in Black Photo Frames with Plexiglass Horizontal and Vertical Formats for Wall Mounting
NAOKBOEE$20.451,179 rev
JCJMY 13x20 Picture Frame with 11x17 Mat Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass Black
JCJMY$21.642,138 rev
JCJMY 13x20 Picture Frame with 11x17 Mat Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass Rustic Brown
JCJMY$23.462,138 rev
JCJMY 13x20 Picture Frame with 11x17 Mat Set of 2 Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass 2 Pack Black
JCJMY$28.42788 rev
Trending
90-day click momentumGULETHUN 13x20 Frame Transitional Modern Design Picture Frames 13 by 20 Rustic Poster Frame for Home Decor Gold Vintage Photo Frame Horizontal or Vertical Display Choose Size & Color
GULETHUN$43.394.4★
JCJMY 13x20 Picture Frame with 11x17 Mat Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass Rustic Brown
JCJMY$23.464.6★
JCJMY 13x20 Picture Frame with 11x17 Mat Set of 3 Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass 3 Pack Black
JCJMY$36.244.5★
JCJMY 13x20 Picture Frame with 11x17 Mat Set of 2 Display Photo 11x17 with Mat or 13 x 20 Without Mat Wall Hanging Large 13 by 20 Poster Frame with Plexiglass 2 Pack Black
JCJMY$28.424.5★
Veleclo 13x20 Picture Frame for Wall Display 13x20 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 13 x 20 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$21.524.4★
What buyers say about 13x20 frame
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic Frames”
“Better than anticipated”
“The price affordable”
“nice quality”
“Perfect fit and easy to use”
“easy to use”
“The frame was easy to load, and the included hanging hardware made installation quick and straightforward”
“Just what I needed for a gifted piece of art”
“displays artwork beautifully”
“It feels sturdy”
What buyers complain about
“This frame is pretty cheap”
“waited longer for higher quality”
“its not a fancy price”
“Made Entirely of Cheap Plastic”
“Wish I new how big it was in person”
“is much heavier”
“it's fairly flimsy including the backing, the frame, and the very very thin fake glass front”
Top return reasons
Common questions
- Is 13x20 frame profitable to sell on Amazon United States?
- The niche generates $47K/yr across 19 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the 13x20 frame niche?
- 14 brands and 20 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in 13x20 frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Value For Money. The return rate is 2.1%.
- What does it cost to enter the 13x20 frame niche?
- Listings span $18.11–$43.39; the average listing price is $27.00 (sweet spot $15–$100). The average incumbent carries 5,399 reviews — the moat a new listing must climb.