Is 13x17 picture frame profitable to sell on Amazon United States?

The niche generates $146K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (45/100).

How competitive is the 13x17 picture frame niche?

14 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in 13x17 picture frame?

Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 4.7%.

When does demand for 13x17 picture frame peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 13x17 picture frame niche?

Listings span $8.22–$36.79; the average listing price is $15.97 (sweet spot $15–$100). The average incumbent carries 8,743 reviews — the moat a new listing must climb.

13x17 picture frame

Skip it

A deep review moat (8,743 avg reviews) — this niche doesn't clear our bar today.

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.97

avg listing price — sweet spot $15–$100

Price range

Great$8.22–$36.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.9%

90-day search growth — must beat 0% to launch

Market size

Okay$146K

$146K/yr · 88K searches

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad8,742.59

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, 13x17 picture frame is a $146K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 45/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

13x17 picture frame market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $128K–$160K; units × avg price
Conversion rate: 10.3%
Avg BSR: #81
Page quality: 0%
Prime: 94%
Sponsored: 76%
Out of stock: 0.4%
Avg brand age: 39 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

21%

upsimples28%
JCJMY24%
QOTIB10%
A PLUS MAX7%
Fxojyvo5%
Americanflat5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 13x17 picture frame search terms

13x17 picture frame28K/yr +12.0%7.7% conv.
13x17 frame17K/yr +15.3%5.4% conv.
13 x 17 picture frame13K/yr +0.2%7.9% conv.
17x13 picture frame11K/yr +17.3%8.9% conv.
13 x 17 frame7K/yr +24.7%8.3% conv.
17 x 13 picture frame6K/yr -11.0%8.0% conv.
17x13 frame4K/yr +40.2%8.2% conv.
frame 13x174K/yr -10.9%8.0% conv.

All search terms

Top 13x17 picture frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 13x17 Picture Frame Display Pictures 10x14 with Mat or 13x17 Without Wall Hanging Photo Frame Black 1 Pack

upsimples$10.074.5★41,299 rev

JCJMY 13x17 Picture Frame Black for Wall Hanging Wall Mounting Horizontally or Vertically 13 x 17 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black

JCJMY$8.874.5★11,068 rev

QOTIB 13x17 Picture Frame Deep Brown for Wall Hanging Wood 13 x 17 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack

QOTIB$12.744.3★1,645 rev

A PLUS MAX 13x17 Picture Frame Black Light Weight Wall Mount

A PLUS MAX$8.694.3★5,940 rev

Fxojyvo 13x17 Picture Frame Black Engineered Wood Wall Hanging

Fxojyvo$9.624.3★1,730 rev

Newest

by launch date

Fisnish 13x17 Picture Frame Classic Brown Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack

Fisnish$9.103,543 rev

4mo ago

Veleclo 13x17 Picture Frame for Wall Display 13x17 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 13 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$12.46111 rev

4mo ago

Homeforia 13x17 Black Picture Frame High-End Metal 10x14 Mat Glass

Homeforia$34.2910,976 rev

10mo ago

upsimples 13x17 Picture Frame Display Pictures 10x14 with Mat or 13x17 Without Wall Hanging Photo Frame Black 1 Pack

upsimples$10.0741,299 rev

1y ago

QOTIB 13x17 Picture Frame Deep Brown for Wall Hanging Wood 13 x 17 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack

QOTIB$12.741,645 rev

1y ago

What buyers say about 13x17 picture frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality27%

“Beautiful frame”

Value For Money15%

“Cute for the price”

Advertised Vs Actual Product12%

“is what is advertised”

Efficiency12%

“Works great”

Size-Overall10%

“matches all my others perfectly”

Strength10%

“Solid product”

Quality-Overall6%

“Great quality for the price”

Material Quality5%

“This frame is absolutely on the cheaper side of materials however it works nicely”

What buyers complain about

Quality-Overall27%

“Low quality”

Value For Money20%

“My only complaint is I had to spend $4.00 more to get a brown frame”

Size-Overall20%

“This is not 13x17 no matter how you measure it”

Color10%

“Not pure white more like light light gray”

Strength10%

“They were so flimsy they cracked when I was putting something in them”

Top return reasons

Frame Quality57%

Size-Overall27%

Advertised Vs Actual Product3%

Defective Material/Parts2%

Quality-Overall1%

Material Quality1%

Color1%

Wood Quality1%

Value For Money1%

Scratch Resistance1%

Common questions

Is 13x17 picture frame profitable to sell on Amazon United States?: The niche generates $146K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (45/100).
How competitive is the 13x17 picture frame niche?: 14 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in 13x17 picture frame?: Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 4.7%.
When does demand for 13x17 picture frame peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 13x17 picture frame niche?: Listings span $8.22–$36.79; the average listing price is $15.97 (sweet spot $15–$100). The average incumbent carries 8,743 reviews — the moat a new listing must climb.