13x16 Frame
FailShoppers spend an estimated $101K a year here, so 13x16 Frame is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $101K/yr75K searches / yr
- 90-day growth
- +6.3%search demand this quarter
- Competition
- 49%top-5 click share · 18 brands · 25 sellers
Flapen Score
13x16 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 13x16 Frame is stronger. Inside it, weaker.
Market
The 13x16 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 13x16 Frame 75K times last year and spent an estimated $101K. The top 5 brands take 65% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- +6.3%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $101Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- 13x16 picture frame22K searches a year
02 · Price
A sale here is worth $17.88.
Listings sell for $17.88 on average, from $7.83 to $43.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.88 that is $2K to $4K a year per listing.
- Average price
- $17.88inside the $15 to $100 sweet spot
- Price range
- $7.83–$43.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #242 within Picture Frames. It carries 4,634 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 88%
- Out of stock, average day
- 5.8%
- Average rank
- #242in Picture Frames
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 4,634per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top 13x16 Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fisnish 13x16 Picture Frame Classic Black Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack
- Price
- $9.67
- Rating
- 4.4/5
- Reviews
- 3,543
- Age
- 2y ago

QOTIB 13x16 Picture Frame Deep Brown for Wall Hanging Wood 13 x 16 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
- Price
- $12.79
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 10mo ago

Picrit 13x16 Picture Frame Photo Frame for Wall Mounting Display Black
- Price
- $8.51
- Rating
- 4.5/5
- Reviews
- 5,477
- Age
- 2y ago

A PLUS MAX 13x16 Picture Frame Black Light Weight Wall Mount
- Price
- $8.92
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 2y ago

Picrit 13x16 Picture Frame Photo Frame for Wall Mounting Display Brown
- Price
- $12.66
- Rating
- 4.5/5
- Reviews
- 5,477
- Age
- 2y ago
Trending
estimated 90-day click momentum
Veleclo 13x16 Picture Frame for Wall Display 13x16 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 13 x 16 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 1y ago

Veleclo 13x16 Picture Frame for Wall Display 13x16 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 13 x 16 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $12.35
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 4mo ago

Picrit 13x16 Picture Frame Photo Frame for Wall Mounting Display Black
- Price
- $8.51
- Rating
- 4.5/5
- Reviews
- 5,477
- Age
- 2y ago

ArtToFrames 13x16 Inch Black Picture Frame This 1.25 Inch Custom Poster Frame is Soft Black - Comes with Regular Glass and Corrugated Backing (2WOM5180-13x16)
- Price
- $25.01
- Rating
- 4.6/5
- Reviews
- 741
- Age
- 2y ago

Americanflat 13x16 Picture Frame - Matted to 9x12 - Slim Molding - White
- Price
- $15.24
- Rating
- 4.5/5
- Reviews
- 5,432
- Age
- 2y ago
Newest
by launch date
Veleclo 13x16 Picture Frame for Wall Display 13x16 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 13 x 16 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $12.35
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 4mo ago

QOTIB 13x16 Picture Frame Deep Brown for Wall Hanging Wood 13 x 16 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
- Price
- $12.79
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 10mo ago

euwazram Rustic Walnut 13x16 Frame - Single Frame 13 x 16 Poster Frame for Artwork Puzzles Photos and Movie Posters Picture Frames
- Price
- $23.33
- Rating
- 4.6/5
- Reviews
- 490
- Age
- 10mo ago

Veleclo 13x16 Picture Frame for Wall Display 13x16 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 13 x 16 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 1y ago

skyDrama Solid Wood 13x16 Picture Frame with Black Wood Grain 2 Packs
- Price
- $19.06
- Rating
- 4.1/5
- Reviews
- 806
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
25
Est. top-5 brand share
65%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 93%
Open market
29%
- Fisnish19%
- Americanflat15%
- Picrit12%
- QOTIB12%
- Fxojyvo7%
- A PLUS MAX6%
Demand
13x16 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top 13x16 Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 13x16 picture frame22K/yr
- 13x16 frame13K/yr
- 16x13 picture frame10K/yr
- 13 x 16 picture frame10K/yr
- 13 x 16 frame6K/yr
- 13x16 frame with mat3K/yr
- 16x13 frame4K/yr
- 16 x 13 picture frame3K/yr
- 13x16 picture frame with mat3K/yr
Reviews and returns
What reviews say buyers love and hate about 13x16 Frame
We read the reviews and the return reasons for every product selling here.
“the wall mount hook was not installed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 13x16 Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









