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13th Birthday Decorations for Girls

Fail

Demand is soft, at -7.4% this quarter, so 13th Birthday Decorations for Girls is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$919K/yr1.6M searches / yr
90-day growth
-7.4%search demand this quarter
Competition
74%top-5 click share · 13 brands · 16 sellers

Flapen Score

13th Birthday Decorations for Girls against its category

The dotted line is the Home & Kitchen average. Past it, 13th Birthday Decorations for Girls is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 13th Birthday Decorations for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for 13th Birthday Decorations for Girls 1.6M times last year and spent an estimated $919K. The top 5 brands take 74% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $919K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
4.6%
Market size, estimated
$919Ka year
Peak month
January1.7× the quietest month
Top search term
13th birthday decorations for girls554K searches a year

02 · Price

A sale here is worth $12.79.

Listings sell for $12.79 on average, from $6.59 to $19.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $12.79 that is $26K to $32K a year per listing.

Average price
$12.79under the $15 to $100 sweet spot
Price range
$6.59–$19.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$26K–$32K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #227 within Party Packs. It carries 938 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#227in Party Packs
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
938per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top 13th Birthday Decorations for Girls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

$0$138K$276K$414K$552K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

22%

  • CIEHER55%
  • YGSEPCC5%
  • JYLLYKA5%
  • pinkblume5%
  • funsky4%
  • Kuxriox4%

Demand

13th Birthday Decorations for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top 13th Birthday Decorations for Girls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 13th birthday decorations for girls554K/yr
  • 13 birthday girl decorations166K/yr
  • 13th birthday132K/yr
  • 13th birthday decorations128K/yr
  • 13 birthday decorations61K/yr
  • 13 year old girl birthday decorations54K/yr
  • happy 13th birthday decorations girl53K/yr
  • 13 birthday51K/yr
  • 13th birthday girl38K/yr
  • teen birthday decorations39K/yr

Reviews and returns

What reviews say buyers love and hate about 13th Birthday Decorations for Girls

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
3.5%of orders come back
“Cheap product, do not buy”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 13th Birthday Decorations for Girls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data