13 Candle

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

165K

Growth, 90 days vs prior 90

+5.6%

Conversion, latest week

10.8%

Market size, estimated

$124Ka year

Peak month

July1.9× the quietest month

Top search term

13 candle43K searches a year

Listings sell for $6.95 on average, from $3.29 to $13.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $6.95 that is $2K to $3K a year per listing.

Average price

$6.95under the $15 to $100 sweet spot

Price range

$3.29–$13.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$2K–$3K

Returns

1.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #306 within Candles. It carries 1,173 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#306in Candles

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,173per listing

Listings tracked

76

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months