13 candle
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but prices mostly outside the sweet spot ($3.29–$13.81) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good1,173.47avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Market size
Okay$124K$124K/yr · 165K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.95avg listing price — sweet spot $15–$100
Price range
Bad$3.29–$13.81cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 13 candle is a $124K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
13 candle market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $104K–$139K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #306
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.2%
- Avg brand age
- 28 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
45
Top-5 brand share
40%
Top 20: 84%
Top-5 click share
26%
Top 20: 63%
Open market
55%
- Nuanchu14%
- AndiluluBear7%
- ROYOROYI7%
- Lecferrarc6%
- JEQUD6%
- BBTO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top 13 candle search terms
- 13 candle43K/yr
- 13 birthday candle35K/yr
- 13 candles for girls22K/yr
- 13 candles for boys18K/yr
- 13th birthday candles11K/yr
- 13 candles11K/yr
- 13 birthday candles6K/yr
- birthday candles 136K/yr
- 13th birthday candle6K/yr
- number 13 candle6K/yr
Top 13 candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROYOROYI 13th Birthday Decorations Gold Number 13 Candles for Cake
ROYOROYI$4.404.5★124 rev
BBTO 13th & 31st Birthday Candles Number Candles Cake Topper Decoration for Birthday Wedding Anniversary Celebration Supplies(Rose Gold)
BBTO$5.624.7★7,775 rev
Girls Birthday Number 13 Candles 2.95in Glitter Butterfly Happy Birthday Cake Toppers Pink Sequins Wedding Numeral Cupcake Decorations for Anniversary Celebration Party Supplies (13th)
BOXOB$6.924.7★192 rev
Nuanchu 13 Birthday Candles Black Number 13th Candle Happy Birthday Cake Topper 3D Diamond Shape Numeral 31 Candles Decoration for Boy Girl Women Wedding Theme Party Anniversary Favors(Black)
Nuanchu$6.954.7★5,215 rev
Lecferrarc 13th Birthday Cake Decorations 13th Birthday Candles Cake Numeral Candles and Glitter Happy 13th Birthday Cake Toppers Set for Birthday Party Supplies (Rose Gold)
Lecferrarc$6.874.7★322 rev
Newest
by launch date
AndiluluBear Number 13 Birthday Candles 1.96 Inch Happy Birthday Cake Candles Cupcakes Topper Decoration for Birthday Party Wedding Anniversary Celebration Supplies (Black)
AndiluluBear$5.08156 rev
EAKE Pastel Macaron Glitter Number 13 Birthday Candle 3D Sweet Themed Cake Topper for Girls & Women 13th Birthday Wedding & Anniversary Party Decor
EAKE$10.961 rev
Gaming Candle Level 13 Number Birthday Cake Candles 13 Birthday Decorations for Boys 13th Birthday Candle Gamepad Birthday Candles Video Game Controller Themed Birthday Party Supplies (Number 13)
JEQUD$7.87352 rev
Birthday Candles 1.96 Inch Number 13 Happy Birthday Candles Number Candles Decoration for Birthday Party and Anniversary Celebration(Champagne Gold)
AndiluluBear$4.97279 rev
ROYOROYI 13th Birthday Decorations Gold Number 13 Candles for Cake
ROYOROYI$4.40124 rev
Trending
90-day click momentum
ElekFX Birthday Candle for Cake Beach Starfish Sequins Candles 2.76 inch Cake Topper Decoration for Birthday Party (Number 13)
ElekFX$8.324.8★
AndiluluBear Number 13 Birthday Candles 1.96 Inch Happy Birthday Cake Candles Cupcakes Topper Decoration for Birthday Party Wedding Anniversary Celebration Supplies (Black)
AndiluluBear$5.084.9★
EAKE Pastel Macaron Glitter Number 13 Birthday Candle 3D Sweet Themed Cake Topper for Girls & Women 13th Birthday Wedding & Anniversary Party Decor
EAKE$10.961.0★
Zi Lan Pink 13th Birthday Candles Purple Pink Number 13 Candle Cake Topper Decorations for Girls Birthday Party Wedding Anniversary Celebration Supplies ZFS-13
Zi Lan$4.564.2★
Gaming Candle Level 13 Number Birthday Cake Candles 13 Birthday Decorations for Boys 13th Birthday Candle Gamepad Birthday Candles Video Game Controller Themed Birthday Party Supplies (Number 13)
JEQUD$7.874.8★
What buyers say about 13 candle
What buyers praise and complain about, mined from review topics.What buyers love
“Cute and great quality”
“Easy to light”
“Pretty color gold”
“Good value for money”
“Looks just as advertised”
“easy to use”
“Durable”
“Cute size”
“adding a festive”
“making it more visually appealing”
What buyers complain about
“Bad quality”
“misleading size”
“Definitely not worth buying”
“Some are more colored than others”
“Broke several times”
“They werent as bright as a regular candle”
“no one is going to smell them”
“Colors of flames did not excite any of us”
“replacement wont make on time”
“Completely waste of money and time”
Top return reasons
Common questions
- Is 13 candle profitable to sell on Amazon United States?
- The niche generates $124K/yr across 76 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the 13 candle niche?
- 41 brands and 45 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in 13 candle?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 1.7%.
- When does demand for 13 candle peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the 13 candle niche?
- Listings span $3.29–$13.81; the average listing price is $6.95 (sweet spot $15–$100). The average incumbent carries 1,173 reviews — the moat a new listing must climb.