Is 13 balloon numbers profitable to sell on Amazon United States?

The niche generates $118K/yr across 55 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (49/100).

How competitive is the 13 balloon numbers niche?

34 brands and 39 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in 13 balloon numbers?

Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Color. The return rate is 3.3%.

When does demand for 13 balloon numbers peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the 13 balloon numbers niche?

Listings span $5.01–$17.82; the average listing price is $8.30 (sweet spot $15–$100). The average incumbent carries 1,749 reviews — the moat a new listing must climb.

13 balloon numbers

Skip it

Prices mostly outside the sweet spot ($5.01–$17.82) — this niche doesn't clear our bar today.

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,749.09

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$118K

$118K/yr · 180K searches

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.30

avg listing price — sweet spot $15–$100

Price range

Bad$5.01–$17.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 13 balloon numbers is a $118K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

13 balloon numbers market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $104K–$125K; units × avg price
Conversion rate: 7.9%
Avg BSR: #1,035
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 25 months
Avg seller age: 238 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

34%

Top 20: 75%

Open market

42%

TOTAFAM17%
IWERP15%
COLORFUL ELVES10%
LHOAVWE5%
SUWEN5%
Yesiyeik5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top 13 balloon numbers search terms

13 balloon numbers62K/yr -13.8%6.8% conv.
13 balloon31K/yr +26.4%6.4% conv.
number 13 balloons15K/yr +4.7%4.0% conv.
13 balloons14K/yr -0.1%5.1% conv.
13th birthday balloons14K/yr -8.0%3.5% conv.
13 birthday balloons13K/yr -5.8%4.5% conv.
13 balloons for birthday girls13K/yr -14.0%4.1% conv.
13 balloons for birthday boy6K/yr -14.0%4.7% conv.
13 number balloons5K/yr +17.3%5.9% conv.
13th birthday balloons for girls5K/yr -20.3%2.7% conv.

All search terms

Top 13 balloon numbers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gold Number 13 Balloon 40 inch 13 Number Balloons 13th Gold Birthday Decorations 13 Year Old Golden Party Supplies

IWERP$6.644.5★2,097 rev

TOTAFAM 13 Balloon Numbers Large 13 or 31 Foil Balloons Big Number Balloon 40 Inch for 13th Birthday Anniversary Event Celebration Party Decorations Black

TOTAFAM$5.794.5★602 rev

Navy Blue Number 13 Balloon 40 inch 13 Number Balloons 13th Navy Blue Birthday Decorations 13 Year Old Blue Party Supplies

IWERP$7.824.5★3,310 rev

TOTAFAM 13 Balloon Numbers Large 13 or 31 Foil Balloons Big Number Balloon 40 Inch for 13th Birthday Anniversary Event Celebration Party Decorations Silver

TOTAFAM$5.824.5★602 rev

Rose Gold 13 Number Balloons Big Giant Jumbo Large Number 13 Foil Mylar Balloons for Girl Boy 13th Birthday Party Supplies 13 Anniversary Events Decorations-40 inch

COLORFUL ELVES$7.884.5★7,210 rev

Newest

by launch date

Yesiyeik 13th Birthday Party Decorations for Boys Pre-Strung BRUH UR A TEENAGER Banner Foil Balloons Latex Balloon Cake Cupcake Toppers Blue Silver 17pcs 13 Years Old Birthday Party Favor Supplies

Yesiyeik$12.659 rev

2mo ago

Yesiyeik 13th Birthday Decorations for Girls Pre-Strung OMG UR A TEENAGER Banner Rose Gold 32inch Digital Balloon Cake Cupcake Toppers 17pcs 13 Years Old Girls Birthday Party Supplies

Yesiyeik$12.9638 rev

6mo ago

40 Inch Dusty Pink 13 Number Balloon for Girls 13th Birthday Decorations Blush Light Pink Gold Beige Latex Balloons Bow Heart Foil Balloon for Boho 13 Year Old Birthday Anniversary Party Decorations

Jobkoo$15.85248 rev

7mo ago

Pink Gold 13th Birthday Balloons for Girls - 12inch 16pcs Happy 13th Birthday Balloons with Confetti Sweet 13 Teen Party Decorations

HUIYOULAI$7.0139 rev

7mo ago

Pastel Pink 13 Balloons Numbers for Girls 40 Self Inflating Number 13 Balloon Big Light Blush Pink Foil 1 & 3 Helium Balloon for Women Coquette 13th Birthday Party Anniversary Decoration Supplies

KAINSY$6.94592 rev

1y ago

What buyers say about 13 balloon numbers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Great items”

Assembly/Installation13%

“Super easy to set up”

Color11%

“the color is so so pretty”

Design-Overall9%

“Great decorations”

Advertised Vs Actual Product8%

“As advertised”

Value For Money6%

“Good price”

Size-Overall5%

“The size was great”

Inflation/Deflation5%

“Easy to inflate”

Durability3%

“Obviously holds air well and are durable”

Fun/Entertainment Experience3%

“So much fun”

What buyers complain about

Inflation/Deflation25%

“didnt stay inflated very well”

Quality-Overall16%

“Cheaply made”

Color9%

“Color was faded”

Value For Money8%

“Not worth the money”

Assembly/Installation6%

“because you have to put everything together yourself”

Defective Material/Parts5%

“Broken”

Durability3%

“They did not hold up”

Size-Overall3%

“The balloons were much bigger than I thought they would be”

Strap/String Quality3%

“Not enough string for the banners, balloons, etc”

Thin2%

“The balloons were thin”

Top return reasons

Size-Overall21%

Color18%

Inflation/Deflation17%

Value For Money16%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Leak-Proof3%

Functionality-Overall3%

Quality-Overall2%

Ease Of Use2%

Common questions

Is 13 balloon numbers profitable to sell on Amazon United States?: The niche generates $118K/yr across 55 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (49/100).
How competitive is the 13 balloon numbers niche?: 34 brands and 39 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in 13 balloon numbers?: Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Color. The return rate is 3.3%.
When does demand for 13 balloon numbers peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the 13 balloon numbers niche?: Listings span $5.01–$17.82; the average listing price is $8.30 (sweet spot $15–$100). The average incumbent carries 1,749 reviews — the moat a new listing must climb.