12x48 Pillow Insert

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

36K

Growth, 90 days vs prior 90

-34.7%

Conversion, latest week

8.1%

Market size, estimated

$100Ka year

Top search term

12x48 lumbar pillow insert10K searches a year

Listings sell for $34.58 on average, from $17.24 to $63.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $34.58 that is $3K to $9K a year per listing.

Average price

$34.58inside the $15 to $100 sweet spot

Price range

$17.24–$63.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

2.2%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #252 within Bed Pillows & Positioners. It carries 3,737 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

74%

Out of stock, average day

0.0%

Average rank

#252in Bed Pillows & Positioners

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

3,737per listing

Listings tracked

19

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months