12x24 Pillow Insert
FailThe top 5 brands take 95% of clicks, so 12x24 Pillow Insert is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $142K/yr80K searches / yr
- 90-day growth
- +33.2%search demand this quarter
- Competition
- 52%top-5 click share · 9 brands · 13 sellers
Flapen Score
12x24 Pillow Insert against its category
The dotted line is the Home & Kitchen average. Past it, 12x24 Pillow Insert is stronger. Inside it, weaker.
Market
The 12x24 Pillow Insert market on Amazon at a glance
Shoppers on Amazon United States searched for 12x24 Pillow Insert 80K times last year and spent an estimated $142K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- +33.2%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $142Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- 12x24 pillow insert44K searches a year
02 · Price
A sale here is worth $18.09.
Listings sell for $18.09 on average, from $8.22 to $29.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $18.09 that is $5K to $9K a year per listing.
- Average price
- $18.09inside the $15 to $100 sweet spot
- Price range
- $8.22–$29.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #55 within Decorative Pillows, Inserts & Covers. It carries 8,664 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 11.1%
- Average rank
- #55in Decorative Pillows, Inserts & Covers
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 8,664per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top 12x24 Pillow Insert products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
13
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
3%
- Brand 140%
- Brand 217%
- Brand 316%
- Brand 412%
- Brand 511%
- Brand 62%
- Open — no brand owns it (3 brands, 3%)
Demand
12x24 Pillow Insert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top 12x24 Pillow Insert search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 12x24 pillow insert44K/yr
- 12 x 24 pillow inserts9K/yr
- 24x12 pillow insert8K/yr
- 12x24 pillow8K/yr
- 12 x 24 pillow insert4K/yr
- 24 x 12 pillow insert3K/yr
- 12 x 24 pillow3K/yr
Reviews and returns
What reviews say buyers love and hate about 12x24 Pillow Insert
We read the reviews and the return reasons for every product selling here.
“So small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common 12x24 Pillow Insert questions
Answered from the same tracked data.