12x24 Pillow Insert

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

+33.2%

Conversion, latest week

9.8%

Market size, estimated

$142Ka year

Peak month

November2.0× the quietest month

Top search term

12x24 pillow insert44K searches a year

Listings sell for $18.09 on average, from $8.22 to $29.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $18.09 that is $5K to $9K a year per listing.

Average price

$18.09inside the $15 to $100 sweet spot

Price range

$8.22–$29.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

3.0%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #55 within Decorative Pillows, Inserts & Covers. It carries 8,664 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

11.1%

Average rank

#55in Decorative Pillows, Inserts & Covers

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

8,664per listing

Listings tracked

25

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months