Is 12x24 picture frame profitable to sell on Amazon United States?

The niche generates $298K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the 12x24 picture frame niche?

17 brands and 25 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in 12x24 picture frame?

Top complaints mined from reviews: Quality-Overall, Frame Quality, Size-Overall. The return rate is 3.5%.

When does demand for 12x24 picture frame peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 12x24 picture frame niche?

Listings span $19.26–$42.38; the average listing price is $29.72 (sweet spot $15–$100). The average incumbent carries 5,563 reviews — the moat a new listing must climb.

12x24 picture frame

Worth a look

Shows a sweet-spot price point ($29.72 avg), but a deep review moat (5,563 avg reviews) keeps it on the watch list.

Avg price

Incredible$29.72

avg listing price — sweet spot $15–$100

Price range

Incredible$19.26–$42.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$298K

$298K/yr · 161K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Review moat

Bad5,562.68

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 12x24 picture frame is a $298K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 53/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

12x24 picture frame market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $297K–$372K; units × avg price
Conversion rate: 6.2%
Avg BSR: #646
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 7.0%
Avg brand age: 43 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

34%

A PLUS MAX17%
LaVie Home15%
Veleclo10%
upsimples9%
Fxojyvo7%
Americanflat7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 12x24 picture frame search terms

12x24 picture frame51K/yr +5.6%5.7% conv.
12x24 frame38K/yr +10.3%4.8% conv.
12 x 24 frame28K/yr +6.1%5.6% conv.
24x12 frame15K/yr +33.3%5.3% conv.
12x24 poster frame6K/yr +3.5%7.6% conv.
24 x 12 frame6K/yr -9.8%8.5% conv.
12 x 24 picture frame6K/yr -12.0%6.2% conv.
frame 12x244K/yr +13.4%4.9% conv.
12 by 24 frame3K/yr -20.8%4.6% conv.
12x24 frame with mat3K/yr -15.3%1.4% conv.

All search terms

Top 12x24 picture frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

A PLUS MAX 12x24 Picture Frame Black Light Weight Wall Mount

A PLUS MAX$19.594.3★5,940 rev

LaVie Home 12x24 Picture Frame Black Panoramic Picture Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels1 Pack

LaVie Home$21.024.5★8,711 rev

Veleclo 12x24 Picture Frame for Wall Display 12x24 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 12 x 24 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$20.674.4★1,411 rev

upsimples 12x24 Picture Frame Display Pictures 10x20 with Mat or 12 x 24 Without Wall Hanging Poster Frames Black 1 Pack

upsimples$21.364.5★41,299 rev

Americanflat 12x24 Poster Frame - Slim Molding - Black

Americanflat$25.834.6★13,107 rev

Newest

by launch date

Golden State Art 12x24 Ornate Vintage Finish Picture Frame Green With Gold Color

Golden State Art$30.37146 rev

7mo ago

Homeforia 12x24 Black Picture Frame High-End Metal 8x20 Mat Glass

Homeforia$39.1510,976 rev

10mo ago

KTKDE 12x24 Picture Frame Poster Frame Display Pictures 10 x20 with Mat or 12x24 Without Tempered Glass 24 by 12 Walnut Wooden Frame Wall Gallery Photo Frame best gift

KTKDE$28.70971 rev

10mo ago

TKYGU 12x24 Picture frame Set of 3 Wooden frame 12x24 Wall Gallery Poster Photo frame white 12 by 24 Photos Posters frame -wedding best gift

TKYGU$34.84247 rev

1y ago

Veleclo 12x24 Picture Frame for Wall Display 12x24 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 12 x 24 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$20.671,411 rev

1y ago

What buyers say about 12x24 picture frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality33%

“One of the best pre-made frames I have ever purchased”

Quality-Overall13%

“the matte is good quality”

Value For Money12%

“not too expensive”

Size-Overall11%

“Perfect fit”

Image/Picture Clarity5%

“The pictures looked great in these frames”

Advertised Vs Actual Product4%

“Exactly as advertised”

Strength3%

“Very Sturdy”

Weight Light3%

“It wasnt heavy”

Ease Of Use3%

“Easy to Use”

Efficiency3%

“Works perfect”

What buyers complain about

Quality-Overall29%

“quality control doesnt seem great”

Frame Quality25%

“Frame broke hanging on wall”

Size-Overall11%

“A hard to find size”

Value For Money4%

“Waste of money”

Measurement/Reading Accuracy4%

“measurement slightly off”

Advertised Vs Actual Product4%

“NOT THE SAME”

Strength2%

“they are too flimsy”

Top return reasons

Frame Quality58%

Size-Overall25%

Defective Material/Parts3%

Advertised Vs Actual Product3%

Quality-Overall2%

Material Quality2%

Color1%

Value For Money1%

Scratch Resistance1%

Wood Quality1%

Common questions

Is 12x24 picture frame profitable to sell on Amazon United States?: The niche generates $298K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the 12x24 picture frame niche?: 17 brands and 25 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in 12x24 picture frame?: Top complaints mined from reviews: Quality-Overall, Frame Quality, Size-Overall. The return rate is 3.5%.
When does demand for 12x24 picture frame peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 12x24 picture frame niche?: Listings span $19.26–$42.38; the average listing price is $29.72 (sweet spot $15–$100). The average incumbent carries 5,563 reviews — the moat a new listing must climb.