12x22 Pillow Insert

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

+23.6%

Conversion, latest week

11.9%

Market size, estimated

$99Ka year

Peak month

August2.1× the quietest month

Top search term

12x22 pillow insert20K searches a year

Listings sell for $18.60 on average, from $8.22 to $35.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.60 that is $5K to $9K a year per listing.

Average price

$18.60inside the $15 to $100 sweet spot

Price range

$8.22–$35.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

2.4%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Decorative Pillows, Inserts & Covers. It carries 17,779 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

85%

Out of stock, average day

0.0%

Average rank

#122in Decorative Pillows, Inserts & Covers

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

17,779per listing

Listings tracked

20

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months