12x20 Pillow Insert
MaybeBuyers convert on 18.6% of searches. But the average product has 30,651 reviews to catch up to, so 12x20 Pillow Insert is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $4.2M/yr1.6M searches / yr
- 90-day growth
- +17.4%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 13 sellers
Flapen Score
12x20 Pillow Insert against its category
The dotted line is the Home & Kitchen average. Past it, 12x20 Pillow Insert is stronger. Inside it, weaker.
Market
The 12x20 Pillow Insert market on Amazon at a glance
Shoppers on Amazon United States searched for 12x20 Pillow Insert 1.6M times last year and spent an estimated $4.2M. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 18.6% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +17.4%
- Conversion, latest week
- 18.6%
- Market size, estimated
- $4.2Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- 12x20 pillow insert684K searches a year
02 · Price
A sale here is worth $13.86.
Listings sell for $13.86 on average, from $8.22 to $20.90. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 25,000 to 30,000 of them. At $13.86 that is $347K to $416K a year per listing.
- Average price
- $13.86under the $15 to $100 sweet spot
- Price range
- $8.22–$20.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $347K–$416K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Decorative Pillows, Inserts & Covers. It carries 30,651 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Decorative Pillows, Inserts & Covers
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 30,651per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top 12x20 Pillow Insert products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MIULEE 12x20 Pillow Insert Throw Pillow for Couch Sofa Bed
- Price
- $9.76
- Rating
- 4.5/5
- Reviews
- 38,998
- Age
- 6y ago
Utopia Bedding 12x20 Pillow Inserts White Throw Pillows for Couch 2 Pack
- Price
- $15.16
- Rating
- 4.6/5
- Reviews
- 217,964
- Age
- 7y ago
MIULEE Pillow Insert 12x20 Inch Decorative Rectangle Throw Pillow Insert Premium Fluffy Pillow Forms Stuffer for Sofa Couch Living Room
- Price
- $9.62
- Rating
- 4.5/5
- Reviews
- 6,374
- Age
- 3y ago
JIEITIVE Throw Pillow Inserts Hypoallergenic Premium Pillow Stuffer Rectangle Lumbar Pillow for Decorative Pillow Covers Cushion Set of 1-12 x 20 Inches
- Price
- $8.22
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 2y ago
MIULEE 12x20 Throw Pillows Inserts 2 Pack Decorative Pillows for Couch Bed
- Price
- $14.82
- Rating
- 4.6/5
- Reviews
- 4,072
- Age
- 1y ago
Trending
estimated 90-day click momentum
Ashler 12x20 Throw Pillow Inserts Lumbar Pillows Decorative Pillows for Couch & Sofa Soft & Supportive Sham Stuffer Hypoallergenic Bed Pillow Set of 1
- Price
- $9.26
- Rating
- 4.5/5
- Reviews
- 924
- Age
- 4mo ago
puredown 12x20 Throw Pillow Insert Set of 1 Supportive & Fluffy Down Alternative Pillow Forms for Couch Sofa & Bed Indoor Decorative Cushion Stuffer
- Price
- $12.51
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 5mo ago
Utopia Bedding 12x20 Throw Pillow Inserts Decorative Pillows Pack of 2
- Price
- $15.60
- Rating
- 4.7/5
- Reviews
- 12,576
- Age
- 2y ago
MIULEE 12x20 Throw Pillows Inserts 2 Pack Decorative Pillows for Couch Bed
- Price
- $14.82
- Rating
- 4.6/5
- Reviews
- 4,072
- Age
- 1y ago
LANE LINEN 12x20 Pillow Insert - Pack of 2 White Decorative Pillows for Sofa Bed Fluffy Pillow Inserts for Cushion Covers Bed Couch Pillows for Living Room
- Price
- $12.88
- Rating
- 4.1/5
- Reviews
- 7,373
- Age
- 4y ago
Newest
by launch dateAshler 12x20 Throw Pillow Inserts Lumbar Pillows Decorative Pillows for Couch & Sofa Soft & Supportive Sham Stuffer Hypoallergenic Bed Pillow Set of 1
- Price
- $9.26
- Rating
- 4.5/5
- Reviews
- 924
- Age
- 4mo ago
puredown 12x20 Throw Pillow Insert Set of 1 Supportive & Fluffy Down Alternative Pillow Forms for Couch Sofa & Bed Indoor Decorative Cushion Stuffer
- Price
- $12.51
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 5mo ago
MIULEE 12x20 Throw Pillows Inserts 2 Pack Decorative Pillows for Couch Bed
- Price
- $14.82
- Rating
- 4.6/5
- Reviews
- 4,072
- Age
- 1y ago
Swandream 12x20 Feather Lumbar Pillow Insert Decorative Throw Pillow Insert for Covers Fuller Fit with Soft Support for Bed and Couch
- Price
- $20.90
- Rating
- 4.5/5
- Reviews
- 246
- Age
- 1y ago
JIEITIVE Throw Pillow Inserts Hypoallergenic Premium Pillow Stuffer Rectangle Lumbar Pillow for Decorative Pillow Covers Cushion Set of 1-12 x 20 Inches
- Price
- $8.22
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
13
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
6%
- MIULEE46%
- Utopia Bedding29%
- JIEITIVE8%
- LANE LINEN4%
- puredown4%
- EDOW3%
- Open — no brand owns it (3 brands, 6%)
Demand
12x20 Pillow Insert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top 12x20 Pillow Insert search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12x20 pillow insert684K/yr
- 20x12 pillow insert158K/yr
- 12x20 pillow170K/yr
- 12 x 20 pillow insert152K/yr
- lumbar pillow insert113K/yr
- 20 x 12 pillow insert43K/yr
- 20x12 pillow40K/yr
- 12 x 20 pillow40K/yr
- pillow inserts 12x2040K/yr
- 12 by 20 pillow insert19K/yr
Reviews and returns
What reviews say buyers love and hate about 12x20 Pillow Insert
We read the reviews and the return reasons for every product selling here.
“So small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12x20 Pillow Insert questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data