12x20 Picture Frame

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

+0.9%

Conversion, latest week

5.2%

Market size, estimated

$83Ka year

Peak month

December1.2× the quietest month

Top search term

12x20 frame19K searches a year

Listings sell for $27.67 on average, from $18.75 to $46.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.67 that is $3K to $7K a year per listing.

Average price

$27.67inside the $15 to $100 sweet spot

Price range

$18.75–$46.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

3.6%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #178 within Picture Frames. It carries 6,831 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

15.0%

Average rank

#178in Picture Frames

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

6,831per listing

Listings tracked

16

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months