12x20 Down Pillow Insert
FailThe average product has 17,207 reviews to catch up to, so 12x20 Down Pillow Insert is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $75K/yr22K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 72%top-5 click share · 11 brands · 16 sellers
Flapen Score
12x20 Down Pillow Insert against its category
The dotted line is the Home & Kitchen average. Past it, 12x20 Down Pillow Insert is stronger. Inside it, weaker.
Market
The 12x20 Down Pillow Insert market on Amazon at a glance
Shoppers on Amazon United States searched for 12x20 Down Pillow Insert 22K times last year and spent an estimated $75K. The top 5 brands take 86% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 17.4% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 17.4%
- Market size, estimated
- $75Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- 12x20 down pillow insert9K searches a year
02 · Price
A sale here is worth $19.87.
Listings sell for $19.87 on average, from $9.76 to $31.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $19.87 that is $5K to $10K a year per listing.
- Average price
- $19.87inside the $15 to $100 sweet spot
- Price range
- $9.76–$31.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Decorative Pillows, Inserts & Covers. It carries 17,207 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #63in Decorative Pillows, Inserts & Covers
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 17,207per listing
- Listings tracked
- 16
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top 12x20 Down Pillow Insert products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MIULEE Feather and Down 12x20 Inch Throw Pillow Insert for Sofa Bed Couch
- Price
- $12.66
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 6mo ago
MIULEE 12x20 Down Alternative Pillow Insert Decorative Throw Pillow 12 x 20 Inch Body Bed Sleeping Ultra Soft Fluffy Form for Sofa Couch Bed
- Price
- $13.29
- Rating
- 4.7/5
- Reviews
- 805
- Age
- 2y ago
puredown Lumbar Pillow Inserts 12 x 20 (Pack of 2 White) Filled with Feather and Down Decorative Pillows for Couch Home Decor
- Price
- $23.45
- Rating
- 4.5/5
- Reviews
- 4,130
- Age
- 11y ago
JA COMFORTS 1220 Premium Goose Down Feather Throw Pillow Inserts(Set of 2)-5% Down Filling High Filling Weight 250 TC Cotton Cover Square White
- Price
- $23.38
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 7y ago
Swandream 12x20 Feather Lumbar Pillow Insert Decorative Throw Pillow Insert for Covers Fuller Fit with Soft Support for Bed and Couch
- Price
- $20.90
- Rating
- 4.5/5
- Reviews
- 246
- Age
- 1y ago
Trending
estimated 90-day click momentum
puredown 12x20 Throw Pillow Insert Set of 1 Supportive & Fluffy Down Alternative Pillow Forms for Couch Sofa & Bed Indoor Decorative Cushion Stuffer
- Price
- $12.51
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 5mo ago
Ashler Home Deco Synthetic Down Pillow Inserts 12x20 Down Alternative Throw Pillows Insert Sleeping Pillows with 100% Cotton Cover Decorative Pillow Stuffer for Sofa Couch Bed(Set of 2 White)
- Price
- $19.40
- Rating
- 4.8/5
- Reviews
- 89
- Age
- 8mo ago
MIULEE 12x20 Pillow Inserts Pack of 2 Down Alternative Throw Pillows
- Price
- $19.21
- Rating
- 4.7/5
- Reviews
- 370
- Age
- 1y ago
DWR Set of 2 Feather Down Throw Pillow Inserts 12x20 with Organic Cotton Cover Feather Rectangular White Decorative Pillow Inserts for Bed Sofa and Couch
- Price
- $25.34
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 1y ago
Swandream 12x20 Feather Lumbar Pillow Insert Set of 4 Decorative Throw Pillow Insert for Covers Fuller Fit with Soft Support for Bed and Couch
- Price
- $31.82
- Rating
- 4.1/5
- Reviews
- 659
- Age
- 1y ago
Newest
by launch datepuredown 12x20 Throw Pillow Insert Set of 1 Supportive & Fluffy Down Alternative Pillow Forms for Couch Sofa & Bed Indoor Decorative Cushion Stuffer
- Price
- $12.51
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 5mo ago
MIULEE Feather and Down 12x20 Inch Throw Pillow Insert for Sofa Bed Couch
- Price
- $12.66
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 6mo ago
Ashler Home Deco Synthetic Down Pillow Inserts 12x20 Down Alternative Throw Pillows Insert Sleeping Pillows with 100% Cotton Cover Decorative Pillow Stuffer for Sofa Couch Bed(Set of 2 White)
- Price
- $19.40
- Rating
- 4.8/5
- Reviews
- 89
- Age
- 8mo ago
Swandream 12x20 Feather Lumbar Pillow Insert Set of 4 Decorative Throw Pillow Insert for Covers Fuller Fit with Soft Support for Bed and Couch
- Price
- $31.82
- Rating
- 4.1/5
- Reviews
- 659
- Age
- 1y ago
DWR Set of 2 Feather Down Throw Pillow Inserts 12x20 with Organic Cotton Cover Feather Rectangular White Decorative Pillow Inserts for Bed Sofa and Couch
- Price
- $25.34
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
16
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
10%
- MIULEE44%
- puredown15%
- JA COMFORTS11%
- Swandream10%
- TOPGREEN7%
- Utopia Bedding3%
- Open — no brand owns it (5 brands, 10%)
Demand
12x20 Down Pillow Insert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top 12x20 Down Pillow Insert search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12x20 down pillow insert9K/yr
- 12x20 down alternative pillow insert3K/yr
- 12x20 feather pillow insert3K/yr
- 12x20 pillow insert down4K/yr
- 12 x 20 down pillow insert3K/yr
Reviews and returns
What reviews say buyers love and hate about 12x20 Down Pillow Insert
We read the reviews and the return reasons for every product selling here.
“Covers too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12x20 Down Pillow Insert questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data