12x18 Pillow Insert

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months

63K

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

11.1%

Market size, estimated

$111Ka year

Peak month

October1.5× the quietest month

Top search term

12x18 pillow insert29K searches a year

Listings sell for $15.82 on average, from $8.09 to $28.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.82 that is $2K to $4K a year per listing.

Average price

$15.82inside the $15 to $100 sweet spot

Price range

$8.09–$28.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.4%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #120 within Decorative Pillows, Inserts & Covers. It carries 12,422 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

93%

Out of stock, average day

4.6%

Average rank

#120in Decorative Pillows, Inserts & Covers

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

12,422per listing

Listings tracked

29

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months