12x18 Matted Frame

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months

48K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

4.9%

Market size, estimated

$76Ka year

Peak month

December3.0× the quietest month

Top search term

12x18 matted frame19K searches a year

Listings sell for $32.47 on average, from $17.88 to $63.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $32.47 that is $0 to $3K a year per listing.

Average price

$32.47inside the $15 to $100 sweet spot

Price range

$17.88–$63.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #220 within Picture Frames. It carries 5,234 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

97%

Out of stock, average day

1.1%

Average rank

#220in Picture Frames

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

5,234per listing

Listings tracked

29

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months