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12x18 Frame White

Fail

Shoppers spend an estimated $69K a year here, so 12x18 Frame White is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$69K/yr27K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
63%top-5 click share · 11 brands · 17 sellers

Flapen Score

12x18 Frame White against its category

The dotted line is the Home & Kitchen average. Past it, 12x18 Frame White is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x18 Frame White market on Amazon at a glance

Shoppers on Amazon United States searched for 12x18 Frame White 27K times last year and spent an estimated $69K. The top 5 brands take 85% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
11.0%
Market size, estimated
$69Ka year
Peak month
August1.9× the quietest month
Top search term
12x18 frame white12K searches a year

02 · Price

A sale here is worth $23.50.

Listings sell for $23.50 on average, from $14.08 to $37.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.50 that is $2K to $6K a year per listing.

Average price
$23.50inside the $15 to $100 sweet spot
Price range
$14.08–$37.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #56 within Picture Frames. It carries 13,249 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#56in Picture Frames
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
13,249per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top 12x18 Frame White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

17

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

11%

  • Brand 160%
  • Brand 210%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 11%)

Demand

12x18 Frame White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top 12x18 Frame White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12x18 frame white12K/yr
  • 12x18 white frame9K/yr
  • white 12x18 frame3K/yr
  • 12 x 18 frame white3K/yr

Reviews and returns

What reviews say buyers love and hate about 12x18 Frame White

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Frame Quality”
37%of negative reviews mention “Quality-Overall”
3.5%of orders come back
“it's very low quality”
A buyer, on “Quality-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 12x18 Frame White questions

Answered from the same tracked data.