12x17 Picture Frame

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

+12.8%

Conversion, latest week

10.3%

Market size, estimated

$193Ka year

Peak month

December1.3× the quietest month

Top search term

12x17 picture frame37K searches a year

Listings sell for $15.68 on average, from $7.04 to $49.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $15.68 that is $16K to $20K a year per listing.

Average price

$15.68inside the $15 to $100 sweet spot

Price range

$7.04–$49.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$16K–$20K

Returns

3.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #126 within Picture Frames. It carries 8,269 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#126in Picture Frames

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

8,269per listing

Listings tracked

17

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months