12x16 Pillow Inserts
MaybeBuyers convert on 13.0% of searches. But shoppers spend an estimated $102K a year here, so 12x16 Pillow Inserts is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $102K/yr44K searches / yr
- 90-day growth
- +32.7%search demand this quarter
- Competition
- 62%top-5 click share · 13 brands · 17 sellers
Flapen Score
12x16 Pillow Inserts against its category
The dotted line is the Home & Kitchen average. Past it, 12x16 Pillow Inserts is stronger. Inside it, weaker.
Market
The 12x16 Pillow Inserts market on Amazon at a glance
Shoppers on Amazon United States searched for 12x16 Pillow Inserts 44K times last year and spent an estimated $102K. The top 5 brands take 78% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- +32.7%
- Conversion, latest week
- 13.0%
- Market size, estimated
- $102Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- 12x16 pillow insert19K searches a year
02 · Price
A sale here is worth $17.64.
Listings sell for $17.64 on average, from $9.76 to $31.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.64 that is $2K to $4K a year per listing.
- Average price
- $17.64inside the $15 to $100 sweet spot
- Price range
- $9.76–$31.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #73 within Decorative Pillows, Inserts & Covers. It carries 4,451 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #73in Decorative Pillows, Inserts & Covers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 4,451per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top 12x16 Pillow Inserts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
17
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
16%
- Brand 126%
- Brand 217%
- Brand 316%
- Brand 413%
- Brand 57%
- Brand 66%
- Open — no brand owns it (7 brands, 16%)
Demand
12x16 Pillow Inserts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top 12x16 Pillow Inserts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 12x16 pillow insert19K/yr
- 12x16 pillow9K/yr
- 12 x 16 pillow insert8K/yr
- boudoir pillow4K/yr
- 12 x 16 pillow4K/yr
Reviews and returns
What reviews say buyers love and hate about 12x16 Pillow Inserts
We read the reviews and the return reasons for every product selling here.
“Not an exact fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
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FAQ
Common 12x16 Pillow Inserts questions
Answered from the same tracked data.