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12x16 Picture Frame White

Fail

The average product has 6,657 reviews to catch up to, so 12x16 Picture Frame White is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$112K/yr48K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
56%top-5 click share · 19 brands · 23 sellers

Flapen Score

12x16 Picture Frame White against its category

The dotted line is the Home & Kitchen average. Past it, 12x16 Picture Frame White is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x16 Picture Frame White market on Amazon at a glance

Shoppers on Amazon United States searched for 12x16 Picture Frame White 48K times last year and spent an estimated $112K. The top 5 brands take 66% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
13.7%
Market size, estimated
$112Ka year
Peak month
August2.1× the quietest month
Top search term
12x16 frame white15K searches a year

02 · Price

A sale here is worth $17.05.

Listings sell for $17.05 on average, from $6.98 to $31.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $17.05 that is $4K to $9K a year per listing.

Average price
$17.05inside the $15 to $100 sweet spot
Price range
$6.98–$31.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #142 within Picture Frames. It carries 6,657 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#142in Picture Frames
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
6,657per listing
Listings tracked
24

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top 12x16 Picture Frame White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

23

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

29%

  • Brand 123%
  • Brand 222%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

12x16 Picture Frame White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Search terms

Top 12x16 Picture Frame White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12x16 frame white15K/yr
  • 12x16 white frame12K/yr
  • 12x16 white picture frame5K/yr
  • 12 x 16 white frame3K/yr
  • white 12x16 frame3K/yr
  • 12 x 16 frame white3K/yr
  • 12x16 picture frame white4K/yr
  • white frame 12x163K/yr

Reviews and returns

What reviews say buyers love and hate about 12x16 Picture Frame White

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Frame Quality”
25%of negative reviews mention “Frame Quality”
4.4%of orders come back
“Two of the frames arrived damaged”
A buyer, on “Frame Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 12x16 Picture Frame White questions

Answered from the same tracked data.