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12x16 Picture Frame Set of 3

Fail

Shoppers spend an estimated $69K a year here, so 12x16 Picture Frame Set of 3 is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$69K/yr61K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
62%top-5 click share · 16 brands · 20 sellers

Flapen Score

12x16 Picture Frame Set of 3 against its category

The dotted line is the Home & Kitchen average. Past it, 12x16 Picture Frame Set of 3 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x16 Picture Frame Set of 3 market on Amazon at a glance

Shoppers on Amazon United States searched for 12x16 Picture Frame Set of 3 61K times last year and spent an estimated $69K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
5.5%
Market size, estimated
$69Ka year
Peak month
August3.1× the quietest month
Top search term
12x16 frame 3 pack16K searches a year

02 · Price

A sale here is worth $20.53.

Listings sell for $20.53 on average, from $13.75 to $35.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.53 that is $2K to $5K a year per listing.

Average price
$20.53inside the $15 to $100 sweet spot
Price range
$13.75–$35.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #514 within Picture Frames. It carries 3,685 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#514in Picture Frames
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,685per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top 12x16 Picture Frame Set of 3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

20

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

19%

  • Brand 143%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 53%
  • Brand 63%

Demand

12x16 Picture Frame Set of 3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 3.1×

Search terms

Top 12x16 Picture Frame Set of 3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12x16 frame 3 pack16K/yr
  • 12x16 frame set of 329K/yr
  • 12x16 frames set of 34K/yr
  • 12x16 picture frame 3 pack4K/yr
  • 12 x 16 frame 3 pack4K/yr
  • 12x16 picture frame set of 34K/yr

Reviews and returns

What reviews say buyers love and hate about 12x16 Picture Frame Set of 3

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Frame Quality”
25%of negative reviews mention “Frame Quality”
3.6%of orders come back
“These frames are horrible”
A buyer, on “Frame Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 12x16 Picture Frame Set of 3 questions

Answered from the same tracked data.