12x16 Picture Frame Set of 3
FailShoppers spend an estimated $69K a year here, so 12x16 Picture Frame Set of 3 is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $69K/yr61K searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 62%top-5 click share · 16 brands · 20 sellers
Flapen Score
12x16 Picture Frame Set of 3 against its category
The dotted line is the Home & Kitchen average. Past it, 12x16 Picture Frame Set of 3 is stronger. Inside it, weaker.
Market
The 12x16 Picture Frame Set of 3 market on Amazon at a glance
Shoppers on Amazon United States searched for 12x16 Picture Frame Set of 3 61K times last year and spent an estimated $69K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $69Ka year
- Peak month
- August3.1× the quietest month
- Top search term
- 12x16 frame 3 pack16K searches a year
02 · Price
A sale here is worth $20.53.
Listings sell for $20.53 on average, from $13.75 to $35.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.53 that is $2K to $5K a year per listing.
- Average price
- $20.53inside the $15 to $100 sweet spot
- Price range
- $13.75–$35.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #514 within Picture Frames. It carries 3,685 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #514in Picture Frames
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 3,685per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top 12x16 Picture Frame Set of 3 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
20
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
19%
- Brand 143%
- Brand 213%
- Brand 310%
- Brand 48%
- Brand 53%
- Brand 63%
Demand
12x16 Picture Frame Set of 3 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug · busiest ÷ quietest = 3.1×
Search terms
Top 12x16 Picture Frame Set of 3 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 12x16 frame 3 pack16K/yr
- 12x16 frame set of 329K/yr
- 12x16 frames set of 34K/yr
- 12x16 picture frame 3 pack4K/yr
- 12 x 16 frame 3 pack4K/yr
- 12x16 picture frame set of 34K/yr
Reviews and returns
What reviews say buyers love and hate about 12x16 Picture Frame Set of 3
We read the reviews and the return reasons for every product selling here.
“These frames are horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12x16 Picture Frame Set of 3 questions
Answered from the same tracked data.









