12x16 Picture Frame

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+6.9%

Conversion, latest week

8.1%

Market size, estimated

$2.3Ma year

Peak month

December1.5× the quietest month

Top search term

12x16 frame909K searches a year

Listings sell for $13.42 on average, from $6.86 to $25.91. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $13.42 that is $201K to $268K a year per listing.

Average price

$13.42under the $15 to $100 sweet spot

Price range

$6.86–$25.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

15,000–20,000

Revenue per listing a year

$201K–$268K

Returns

2.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Picture Frames. It carries 10,376 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#55in Picture Frames

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

10,376per listing

Listings tracked

17

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months