12x15 Frame
a deep review moat (7,273 avg reviews) — 12x15 Frame doesn't clear our bar today.
Flapen Score
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Is 12x15 Frame profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 12x15 Frame is a $194K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 44/100.
12x15 Frame: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +7.0% over the last 90 days and 9.5% of searches end in a purchase.
$194K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top 12x15 Frame products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
upsimples 12 x 15 Frame Display Pictures 9x12 with Mat or 12x15 Without Wall Hanging Photo Frame Black 1 Pack
- Price
- $10.88
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 1y ago
JCJMY 12x15 inch Picture Frame Horizontal and Vertical Formats for Wall Hanging 12 x 15 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black
- Price
- $7.59
- Rating
- 4.6/5
- Reviews
- 2,138
- Age
- 3y ago
LaVie Home 12x15 Picture Frame for Wall Display 12x15 Black Picture Frame with HD Plexiglas 12 x 15 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $8.37
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 2y ago
LaVie Home 12x15 Picture Frame Black Poster Frame Display Pictures 8.5x11 with Mat or 12x15 Without Mat Stable and Sturdy Frame and Polished Plexiglass Horizontal and Vertical Format of The Walls
- Price
- $8.41
- Rating
- 4.5/5
- Reviews
- 8,711
- Age
- 2y ago
SESEAT 12x15 Picture Frame Rustic Brown Display Pictures for Wall 1 Pack
- Price
- $8.03
- Rating
- 4.4/5
- Reviews
- 6,275
- Age
- 11mo ago
Trending
90-day click momentum
Veleclo 12x15 Picture Frame for Wall Display 12x15 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 12 x 15 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $9.52
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 4mo ago
GULETHUN 12x15 Frame Transitional Modern Design Picture Frames Rustic Poster Frame for Home Decor Gold Vintage Photo Frame Horizontal or Vertical Display Choose Size & Color
- Price
- $31.87
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 6mo ago
JCJMY 12x15 inch Picture Frame Horizontal and Vertical Formats for Wall Hanging 12 x 15 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass White
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 2,138
- Age
- 3y ago
upsimples 12 x 15 Frame Display Pictures 9x12 with Mat or 12x15 Without Wall Hanging Photo Frame Black 1 Pack
- Price
- $10.88
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 1y ago
Picrit 12x15 Picture Frame Photo Frame for Wall Mounting Display Brown
- Price
- $9.75
- Rating
- 4.5/5
- Reviews
- 5,477
- Age
- 2y ago
Newest
by launch dateVeleclo 12x15 Picture Frame for Wall Display 12x15 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 12 x 15 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $9.52
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 4mo ago
GULETHUN 12x15 Frame Transitional Modern Design Picture Frames Rustic Poster Frame for Home Decor Gold Vintage Photo Frame Horizontal or Vertical Display Choose Size & Color
- Price
- $31.87
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 6mo ago
Homeforia 12x15 Black Picture Frame High-End Metal 9x12 Mat Glass
- Price
- $24.41
- Rating
- 4.8/5
- Reviews
- 10,976
- Age
- 10mo ago
SESEAT 12x15 Picture Frame Rustic Brown Display Pictures for Wall 1 Pack
- Price
- $8.03
- Rating
- 4.4/5
- Reviews
- 6,275
- Age
- 11mo ago
LUCKYLIFE 12x15 Picture Frame Natural Solid Wooden Photo Frames for Wall Display 1 Pack
- Price
- $10.19
- Rating
- 4.4/5
- Reviews
- 274
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
21
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
65%
Top 20: 97%
Open market
21%
- LaVie Home27%
- JCJMY19%
- upsimples18%
- Veleclo6%
- Americanflat5%
- SESEAT4%
12x15 Frame demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top 12x15 Frame search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 12x15 frame68K/yr
- 12 x 15 frame21K/yr
- 15x12 picture frame16K/yr
- 12x15 picture frame16K/yr
- 15 x 12 picture frame7K/yr
- 15x12 frame5K/yr
- 12x15 frame with mat6K/yr
- 12 x 15 picture frame6K/yr
- frame 12x154K/yr
- picture frame 12x154K/yr
What reviews say buyers love and hate about 12x15 Frame
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Decent frame good for what I needed”
“was very affordable”
“Seem to be well built”
“size is perfect”
“So the plastic is so clear and clean”
What buyers complain about
89% of reviews“Broken frame”
“Cheap”
“It must not be shatterproof glass as advertised”
“broke so its clearly very cheap”
“Not in good shape”
12x15 Frame return rate & reasons
Why buyers send it back, as a share of all return requests.
4.8%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12x15 Frame questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
