12x15 Frame

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

9.5%

Market size, estimated

$194Ka year

Peak month

August1.3× the quietest month

Top search term

12x15 frame68K searches a year

Listings sell for $12.62 on average, from $7.10 to $31.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $12.62 that is $6K to $9K a year per listing.

Average price

$12.62under the $15 to $100 sweet spot

Price range

$7.10–$31.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

4.8%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #102 within Picture Frames. It carries 7,273 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

14.0%

Average rank

#102in Picture Frames

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

7,273per listing

Listings tracked

23

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months