12x12 Frame
MaybeShoppers spend an estimated $1.1M a year here. But the average product has 3,611 reviews to catch up to, so 12x12 Frame is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 4958
- Market size
- $1.1M/yr957K searches / yr
- 90-day growth
- +12.7%search demand this quarter
- Competition
- 55%top-5 click share · 19 brands · 24 sellers
Flapen Score
12x12 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 12x12 Frame is stronger. Inside it, weaker.
Market
The 12x12 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 12x12 Frame 957K times last year and spent an estimated $1.1M. The top 5 brands take 65% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 957K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 957K
- Growth, 90 days vs prior 90
- +12.7%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $1.1Ma year
- Peak month
- December1.4× the quietest month
- Top search term
- 12x12 frame446K searches a year
02 · Price
A sale here is worth $15.28.
Listings sell for $15.28 on average, from $6.78 to $34.70. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $15.28 that is $61K to $76K a year per listing.
- Average price
- $15.28inside the $15 to $100 sweet spot
- Price range
- $6.78–$34.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $61K–$76K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #206 within Picture Frames. It carries 3,611 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #206in Picture Frames
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 3,611per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top 12x12 Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
upsimples 12x12 Picture Frame Display Pictures 8x8 with Mat or 12x12 Without Mat Wall Hanging Photo Frame Black 1 Pack
- Price
- $8.65
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 3y ago

JCJMY 12x12 Picture Frame with Mat for 30 x 30cm Diamond Art Painting Display Photo 10x10 or 12 x 12 Without Mat Wall Hanging Large Frame with Plexiglass Black
- Price
- $9.05
- Rating
- 4.7/5
- Reviews
- 1,698
- Age
- 1y ago

A PLUS MAX 12x12 Picture Frame Black Light Weight Wall Mount
- Price
- $6.78
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 2y ago

upsimples 12x12 Picture Frame Wall Gallery Square Frames with Engineered Wood Black 1 Pack
- Price
- $7.14
- Rating
- 4.5/5
- Reviews
- 2,555
- Age
- 1y ago

wallwisy 12x12 Wood Frame Natural Oak 12x12 Picture Frames with Mat to 8x8(Openning Size is 7.6x7.6) Set of 1
- Price
- $14.69
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Veleclo 12x12 Picture Frame for Wall Display 12x12 Gold Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 12 x 12 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $7.92
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 4mo ago

KINLINK 12x12 Frame Set of 9 12 by 12 Square Picture Frames with Plexiglass for Picture 8x8 with Mat or 12x12 without Mat Art Collage for Wall Gallery and Tabletop Display 12 x 12 Frame White
- Price
- $27.10
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 6mo ago

Veleclo 12x12 Picture Frame for Wall Display 12x12 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 12 x 12 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $8.83
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 4mo ago

Picrit 12x12 Picture Frame 30 x 30cm Diamond Art Painting Photo Frame for Wall Mounting Display Brown
- Price
- $9.88
- Rating
- 4.5/5
- Reviews
- 5,477
- Age
- 2y ago

wallwisy 12x12 Wood Frame Natural Oak 12x12 Picture Frames with Mat to 8x8(Openning Size is 7.6x7.6) Set of 1
- Price
- $14.69
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 6mo ago
Newest
by launch date
Veleclo 12x12 Picture Frame for Wall Display 12x12 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 12 x 12 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $8.83
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 4mo ago

Veleclo 12x12 Picture Frame for Wall Display 12x12 Gold Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 12 x 12 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $7.92
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 4mo ago

wallwisy 12x12 Wood Frame Natural Oak 12x12 Picture Frames with Mat to 8x8(Openning Size is 7.6x7.6) Set of 1
- Price
- $14.69
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 6mo ago

KINLINK 12x12 Frame Set of 9 12 by 12 Square Picture Frames with Plexiglass for Picture 8x8 with Mat or 12x12 without Mat Art Collage for Wall Gallery and Tabletop Display 12 x 12 Frame White
- Price
- $27.10
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 6mo ago

BESCRCL 12x12 Picture Frame Black Set of 6 Diamond Art Painting Frames Display Photo 10x10 or 12 x 12 without Mat Wall Hanging Frame with Plexiglass
- Price
- $25.86
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
24
Est. top-5 brand share
65%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 93%
Open market
31%
- upsimples36%
- JCJMY10%
- A PLUS MAX7%
- Fxojyvo6%
- wallwisy5%
- Veleclo4%
Demand
12x12 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 12x12 Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12x12 frame446K/yr
- 12 x 12 frame134K/yr
- 12x12 picture frame127K/yr
- 12x1219K/yr
- 12x12 frame with mat23K/yr
- 12x12 frames20K/yr
- 12 by 12 picture frame20K/yr
- 12 x 12 picture frame27K/yr
- 12 x12 picture frame16K/yr
- 12x12 wood picture frames6K/yr
Reviews and returns
What reviews say buyers love and hate about 12x12 Frame
We read the reviews and the return reasons for every product selling here.
“Poor Quality Control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12x12 Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









