12 Candle

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

10.7%

Market size, estimated

$78Ka year

Top search term

12 candle30K searches a year

Listings sell for $7.41 on average, from $4.94 to $25.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $7.41 that is $741 to $2K a year per listing.

Average price

$7.41under the $15 to $100 sweet spot

Price range

$4.94–$25.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$741–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #339 within Candles. It carries 825 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#339in Candles

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

825per listing

Listings tracked

82

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months