Is 11x17 frame profitable to sell on Amazon United States?

The niche generates $2.2M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the 11x17 frame niche?

7 brands and 12 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in 11x17 frame?

Top complaints mined from reviews: Frame Quality, Quality-Overall, Size-Overall. The return rate is 2.0%.

When does demand for 11x17 frame peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 11x17 frame niche?

Listings span $7.06–$26.96; the average listing price is $12.50 (sweet spot $15–$100). The average incumbent carries 14,532 reviews — the moat a new listing must climb.

11x17 frame

Worth a look

Shows a $2.2M/yr market, but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Market size

Incredible$2.2M

$2.2M/yr · 1.5M searches

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good$7.06–$26.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.50

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.1%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Review moat

Bad14,532.33

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, 11x17 frame is a $2.2M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 54/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

11x17 frame market data

Units sold / yr: 200K–250K; avg 15,000–20,000/product
Revenue / yr: $2.5M–$3.1M; units × avg price
Conversion rate: 11.9%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

upsimples63%
LaVie Home14%
A PLUS MAX6%
Picrit5%
Fisnish4%
Veleclo4%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 11x17 frame search terms

11x17 picture frame697K/yr +9.0%9.6% conv.
11x17 frame229K/yr +19.6%8.7% conv.
11 x 17 frame129K/yr +12.1%10.7% conv.
17x11 picture frame73K/yr +11.7%13.9% conv.
11x17 poster frame67K/yr +6.1%9.9% conv.
11 x 17 picture frame40K/yr +5.4%8.4% conv.
17 x 11 picture frame30K/yr +13.6%12.8% conv.
frame 11x1728K/yr +11.1%10.0% conv.
11x1726K/yr +1.1%2.9% conv.
17x11 frame20K/yr +20.5%11.2% conv.

All search terms

Top 11x17 frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 11x17 Picture Frame Display Pictures 9x15 with Mat or 11 x 17 Without Wall Hanging Poster Frames Black 1 Pack

upsimples$8.724.5★41,299 rev

LaVie Home 11x17 Picture Frame for Wall Display 11x17 Black Picture Frame with HD Plexiglas 11 x 17 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection

LaVie Home$8.574.4★6,741 rev

upsimples 11x17 Picture Frame Set of 5 Display Pictures 9x15 with Mat or 11 x 17 Without Wall Gallery Poster Frames Black

upsimples$26.964.6★72,210 rev

upsimples 11x17 Picture Frame Black 3 Pack Scratch-Proof 11 x 17 Poster Frames for Photo Gallery - Slide-In Strips Horizontal or Vertical Wall Mounting

upsimples$15.864.2★7,650 rev

A PLUS MAX 11x17 Picture Frame Black Light Weight Wall Mount

A PLUS MAX$7.774.3★5,940 rev

Newest

by launch date

Veleclo 11x17 Picture Frame for Wall Display 11x17 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$7.981,411 rev

12mo ago

Fisnish 11x17 Picture Frame Brown Classic Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack

Fisnish$12.183,543 rev

1y ago

upsimples 11x17 Picture Frame Solid Wooden Nursery Decor 1Pack Natural

upsimples$14.6033 rev

1y ago

LaVie Home 11x17 Picture Frame 2 pack Display Pictures 11 x 17 Poster Frame 11x17 Black Photo Frame with HD Plexiglass Display Frame for Vertical or Horizontal Classic Collection

LaVie Home$14.833,114 rev

1y ago

upsimples 11x17 Picture Frame Wall Gallery Photo Frames with Engineered Wood Black 1 Pack

upsimples$7.062,555 rev

1y ago

What buyers say about 11x17 frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality35%

“Fantastic frames”

Value For Money13%

“Good for the price”

Quality-Overall11%

“Wellmade”

Advertised Vs Actual Product8%

“Does the job”

Size-Overall5%

“Perfect Fit”

Strength4%

“Very sturdy”

Weight Light3%

“Light and functional”

Ease Of Use3%

“Easy to use”

Assembly/Installation2%

“Quick assembly and look great”

Image/Picture Clarity2%

“This fit the picture perfectly”

What buyers complain about

Frame Quality25%

“Cheap Frame”

Quality-Overall19%

“Seems like it was a quality control issue when it was made”

Size-Overall9%

“Incorrect size”

Material Quality7%

“Cheap materials”

Strength6%

“Cheap, flimsy”

Defective Material/Parts3%

“One of the plastic pieces had a slice in one of the corners”

Value For Money3%

“it was cheap”

Assembly/Installation2%

“it being installed not centered”

Durability2%

“Broke as soon as I opened it”

Scratch Resistance1%

“Arrived with scratches”

Top return reasons

Frame Quality60%

Size-Overall23%

Advertised Vs Actual Product3%

Defective Material/Parts3%

Material Quality2%

Quality-Overall2%

Value For Money1%

Scratch Resistance1%

Wood Quality1%

Color1%

Common questions

Is 11x17 frame profitable to sell on Amazon United States?: The niche generates $2.2M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the 11x17 frame niche?: 7 brands and 12 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in 11x17 frame?: Top complaints mined from reviews: Frame Quality, Quality-Overall, Size-Overall. The return rate is 2.0%.
When does demand for 11x17 frame peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 11x17 frame niche?: Listings span $7.06–$26.96; the average listing price is $12.50 (sweet spot $15–$100). The average incumbent carries 14,532 reviews — the moat a new listing must climb.

11x17 frame

11x17 frame market data

Competition & brand share

Demand & seasonality

Top 11x17 frame search terms

Top 11x17 frame products on Amazon

Top sellers

Newest

Trending

What buyers say about 11x17 frame

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Home & Kitchen