11 Candle
11 Candle shows searches that convert (11.1% search→purchase), but prices mostly outside the sweet spot ($4.98–$13.78) keeps it on the watch list.
Flapen Score
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Is 11 Candle profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 11 Candle is a $102K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 53/100.
11 Candle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.7% over the last 90 days and 11.1% of searches end in a purchase.
$102K
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 57 products
Top 11 Candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CAKE CODE 2.76 Inch Classical Pink Gold 11 Number Birthday Candles Gold and Pink Number Candles for Party Celebration
- Price
- $5.99
- Rating
- 4.8/5
- Reviews
- 241
- Age
- 2y ago
11th Birthday Candles Cake Number Candles Happy Birthday Cake Candles Topper Decoration for Birthday Wedding Anniversary Celebration Favor 3.54 Inches Total Length(Gold)
- Price
- $5.74
- Rating
- 4.7/5
- Reviews
- 2,517
- Age
- 5y ago
Gaming Candle Level 11 Number Birthday Cake Candles 11 Birthday Decorations for Boys 11th Birthday Candle Gamepad Birthday Candles Video Game Controller Themed Kids Birthday Party Supplies (Number 11)
- Price
- $7.94
- Rating
- 4.8/5
- Reviews
- 352
- Age
- 1y ago
Juesly 11 Year Old Birthday Gifts for Girls - Socks for Girls with Pop Up Birthday Card Presents for 11 Year Old
- Price
- $9.88
- Rating
- 4.8/5
- Reviews
- 875
- Age
- 1y ago
CAKE CODE 2.76 Inch Classical Pink Blue Gold 11 Number Birthday Candles Gold Number Candles Cake Number Candles Party Celebration
- Price
- $6.47
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 2y ago
Trending
90-day click momentumJuesly 11 Year Old Birthday Gifts for Girls - Socks for Girls with Pop Up Birthday Card Presents for 11 Year Old
- Price
- $9.88
- Rating
- 4.8/5
- Reviews
- 875
- Age
- 1y ago
AndiluluBear Number 11 Birthday Candles 1.96 Inch Happy Birthday Cake Candles Cupcakes Topper Decoration for Birthday Party Wedding Anniversary Celebration Supplies (Black)
- Price
- $5.07
- Rating
- 4.9/5
- Reviews
- 156
- Age
- 8mo ago
Baseball Birthday Number Candles for Cake White Number 11 Candle Baseball Cake Topper for Party Anniversary Decorations
- Price
- $6.93
- Rating
- 4.8/5
- Reviews
- 538
- Age
- 1y ago
Number Birthday Candles(11 Candle Blue) 3D Diamond Shape Number Happy Birthday Cake Candles for Birthday Party Wedding Decoration Reunions Theme Party
- Price
- $7.22
- Rating
- 4.7/5
- Reviews
- 1,755
- Age
- 4y ago
FAMGift Pink Birthday Candles - Number 11 Candle Colorful Macaron Candles 11 Birthday Decorations for Girls Sweet Cake Decorations Sweet Theme Party Supplies (Pink)
- Price
- $8.68
- Rating
- 4.8/5
- Reviews
- 1,058
- Age
- 1y ago
Newest
by launch dateAndiluluBear Number 11 Birthday Candles 1.96 Inch Happy Birthday Cake Candles Cupcakes Topper Decoration for Birthday Party Wedding Anniversary Celebration Supplies (Black)
- Price
- $5.07
- Rating
- 4.9/5
- Reviews
- 156
- Age
- 8mo ago
Birthday Candles 1.96 Inch Number 11 Happy Birthday Candles Number Candles Decoration for Birthday Party and Anniversary Celebration(Champagne Gold)
- Price
- $4.98
- Rating
- 4.8/5
- Reviews
- 279
- Age
- 1y ago
Baseball Birthday Number Candles for Cake White Number 11 Candle Baseball Cake Topper for Party Anniversary Decorations
- Price
- $6.93
- Rating
- 4.8/5
- Reviews
- 538
- Age
- 1y ago
Gaming Candle Level 11 Number Birthday Cake Candles 11 Birthday Decorations for Boys 11th Birthday Candle Gamepad Birthday Candles Video Game Controller Themed Kids Birthday Party Supplies (Number 11)
- Price
- $7.94
- Rating
- 4.8/5
- Reviews
- 352
- Age
- 1y ago
FAMGift Pink Birthday Candles - Number 11 Candle Colorful Macaron Candles 11 Birthday Decorations for Girls Sweet Cake Decorations Sweet Theme Party Supplies (Pink)
- Price
- $8.68
- Rating
- 4.8/5
- Reviews
- 1,058
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
36 flat
Sellers
38
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
29%
Top 20: 73%
Open market
45%
- CAKE CODE15%
- FAMGift9%
- Artensueno8%
- AndiluluBear8%
- KENJOVIVO7%
- Nuanchu7%
11 Candle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top 11 Candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 11 candle38K/yr
- 11 birthday candle33K/yr
- 11 candles for birthday cakes15K/yr
- number 11 candle11K/yr
- 11 candles8K/yr
- birthday candles 117K/yr
- 11th birthday candle5K/yr
- 11 candle birthday boy5K/yr
- 11 candle birthday girl5K/yr
What reviews say buyers love and hate about 11 Candle
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Very nice quality candle”
“Candles had a nice shiny tone to them”
“vibrant colors”
“Great gift”
“price is fair”
What buyers complain about
84% of reviews“Super small”
“Cheap”
“not as pictured”
“Some are more colored than others”
“Cheap”
11 Candle return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 11 Candle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
