11 candle
Worth a lookShows searches that convert (11.1% search→purchase), but prices mostly outside the sweet spot ($4.98–$13.78) keeps it on the watch list.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good636.12avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Market size
Okay$102K$102K/yr · 126K searches
Avg price
Bad$7.26avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.98–$13.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 11 candle is a $102K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
11 candle market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $91K–$109K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #365
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.3%
- Avg brand age
- 27 months
- Avg seller age
- 209 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
36 flat
Sellers
38
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
29%
Top 20: 73%
Open market
45%
- CAKE CODE15%
- FAMGift9%
- Artensueno8%
- AndiluluBear8%
- KENJOVIVO7%
- Nuanchu7%
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — +0.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top 11 candle search terms
- 11 candle38K/yr
- 11 birthday candle33K/yr
- 11 candles for birthday cakes15K/yr
- number 11 candle11K/yr
- 11 candles8K/yr
- birthday candles 117K/yr
- 11th birthday candle5K/yr
- 11 candle birthday boy5K/yr
- 11 candle birthday girl5K/yr
Top 11 candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CAKE CODE 2.76 Inch Classical Pink Gold 11 Number Birthday Candles Gold and Pink Number Candles for Party Celebration
CAKE CODE$5.994.8★241 rev
11th Birthday Candles Cake Number Candles Happy Birthday Cake Candles Topper Decoration for Birthday Wedding Anniversary Celebration Favor 3.54 Inches Total Length(Gold)
Nuanchu$5.744.7★2,517 rev
Gaming Candle Level 11 Number Birthday Cake Candles 11 Birthday Decorations for Boys 11th Birthday Candle Gamepad Birthday Candles Video Game Controller Themed Kids Birthday Party Supplies (Number 11)
JEQUD$7.944.8★352 rev
Juesly 11 Year Old Birthday Gifts for Girls - Socks for Girls with Pop Up Birthday Card Presents for 11 Year Old
Juesly$9.884.8★875 rev
CAKE CODE 2.76 Inch Classical Pink Blue Gold 11 Number Birthday Candles Gold Number Candles Cake Number Candles Party Celebration
CAKE CODE$6.474.6★101 rev
Newest
by launch date
AndiluluBear Number 11 Birthday Candles 1.96 Inch Happy Birthday Cake Candles Cupcakes Topper Decoration for Birthday Party Wedding Anniversary Celebration Supplies (Black)
AndiluluBear$5.07156 rev
Birthday Candles 1.96 Inch Number 11 Happy Birthday Candles Number Candles Decoration for Birthday Party and Anniversary Celebration(Champagne Gold)
AndiluluBear$4.98279 rev
Baseball Birthday Number Candles for Cake White Number 11 Candle Baseball Cake Topper for Party Anniversary Decorations
CasaPopz$6.93538 rev
Gaming Candle Level 11 Number Birthday Cake Candles 11 Birthday Decorations for Boys 11th Birthday Candle Gamepad Birthday Candles Video Game Controller Themed Kids Birthday Party Supplies (Number 11)
JEQUD$7.94352 rev
FAMGift Pink Birthday Candles - Number 11 Candle Colorful Macaron Candles 11 Birthday Decorations for Girls Sweet Cake Decorations Sweet Theme Party Supplies (Pink)
FAMGift$8.681,058 rev
Trending
90-day click momentumJuesly 11 Year Old Birthday Gifts for Girls - Socks for Girls with Pop Up Birthday Card Presents for 11 Year Old
Juesly$9.884.8★
AndiluluBear Number 11 Birthday Candles 1.96 Inch Happy Birthday Cake Candles Cupcakes Topper Decoration for Birthday Party Wedding Anniversary Celebration Supplies (Black)
AndiluluBear$5.074.9★
Baseball Birthday Number Candles for Cake White Number 11 Candle Baseball Cake Topper for Party Anniversary Decorations
CasaPopz$6.934.8★
Number Birthday Candles(11 Candle Blue) 3D Diamond Shape Number Happy Birthday Cake Candles for Birthday Party Wedding Decoration Reunions Theme Party
KENJOVIVO$7.224.7★
FAMGift Pink Birthday Candles - Number 11 Candle Colorful Macaron Candles 11 Birthday Decorations for Girls Sweet Cake Decorations Sweet Theme Party Supplies (Pink)
FAMGift$8.684.8★
What buyers say about 11 candle
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice quality candle”
“Candles had a nice shiny tone to them”
“vibrant colors”
“Great gift”
“price is fair”
“Size is good”
“Just like in the picture”
“Fun and easy to use”
“so fun for a birthday”
“Great quality materials and vibrant colors”
What buyers complain about
“Super small”
“Cheap”
“not as pictured”
“Some are more colored than others”
“Cheap”
“They werent as bright as a regular candle”
“Colors of flames did not excite any of us”
“They are very very thin and small”
“Thin-fragile and multiple came broken, flame is okay”
“The only issue is that the candles burn up really quickly”
Top return reasons
Common questions
- Is 11 candle profitable to sell on Amazon United States?
- The niche generates $102K/yr across 57 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the 11 candle niche?
- 36 brands and 38 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in 11 candle?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.8%.
- When does demand for 11 candle peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the 11 candle niche?
- Listings span $4.98–$13.78; the average listing price is $7.26 (sweet spot $15–$100). The average incumbent carries 636 reviews — the moat a new listing must climb.