11 Candle

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

11.1%

Market size, estimated

$102Ka year

Peak month

January1.7× the quietest month

Top search term

11 candle38K searches a year

Listings sell for $7.26 on average, from $4.98 to $13.78. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $7.26 that is $726 to $2K a year per listing.

Average price

$7.26under the $15 to $100 sweet spot

Price range

$4.98–$13.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$726–$2K

Returns

1.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #365 within Candles. It carries 636 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#365in Candles

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

636per listing

Listings tracked

57

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months