10x18 Frame
FailShoppers spend an estimated $47K a year here, so 10x18 Frame is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $47K/yr30K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 12 sellers
Flapen Score
10x18 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 10x18 Frame is stronger. Inside it, weaker.
Market
The 10x18 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 10x18 Frame 30K times last year and spent an estimated $47K. The top 5 brands take 83% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $47Ka year
- Top search term
- 10x18 picture frame8K searches a year
02 · Price
A sale here is worth $25.50.
Listings sell for $25.50 on average, from $8.72 to $39.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $25.50 that is $3K to $6K a year per listing.
- Average price
- $25.50inside the $15 to $100 sweet spot
- Price range
- $8.72–$39.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,184 within Picture Frames. It carries 3,560 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 40%
- Out of stock, average day
- 0.0%
- Average rank
- #1,184in Picture Frames
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 3,560per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top 10x18 Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LaVie Home 10x18 Picture Frame for Wall Display 10x18 Black Picture Frame with HD Plexiglas 10 x 18 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $22.65
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 12mo ago

HUKONHEP 10x18 Black Picture Frames Photos Frame with Plexiglass Wall Gallery Photo Frames Horizontal and Vertical for Wall Mounting Home Office Decoration
- Price
- $23.47
- Rating
- 4.5/5
- Reviews
- 2,338
- Age
- 2y ago

NAOKBOEE 10x18 Picture Frame in Black Photo Frames with Plexiglass Horizontal and Vertical Formats for Wall Mounting
- Price
- $22.58
- Rating
- 4.5/5
- Reviews
- 1,179
- Age
- 10mo ago

MENNTHUI 10x17 Black Picture Frame Wall Mounting Horizontally or Vertically Decoration for Photos Paintings Posters Artwork
- Price
- $8.88
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago

MENNTHUI 10x18 Black Picture Frame Wall Mounting Horizontally or Vertically Decoration for Photos Paintings Posters Artwork
- Price
- $22.78
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago
Trending
estimated 90-day click momentum
wallsthatspeak 10x18 Dark Walnut Rustic Pine Picture Frame for Puzzles Posters Photos or Artwork
- Price
- $39.39
- Rating
- 4.1/5
- Reviews
- 212
- Age
- 3y ago

ArtToFrames 10x18 inch Natural Oak - Barnwood Picture Frame 2WOM76808-972-10x18
- Price
- $30.61
- Rating
- 4.5/5
- Reviews
- 6,007
- Age
- 26y ago

ArtToFrames 10x18 inch Black Picture Frame 2WOMFRBW72079-10x18
- Price
- $22.04
- Rating
- 4.6/5
- Reviews
- 4,169
- Age
- 26y ago

wallsthatspeak 10x18 Gold Picture Frame for Puzzles Posters Photos or Artwork
- Price
- $39.16
- Rating
- 4.4/5
- Reviews
- 435
- Age
- 5y ago

LaVie Home 10x18 Picture Frame for Wall Display 10x18 Black Picture Frame with HD Plexiglas 10 x 18 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $22.65
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 12mo ago
Newest
by launch date
NAOKBOEE 10x18 Picture Frame in Black Photo Frames with Plexiglass Horizontal and Vertical Formats for Wall Mounting
- Price
- $22.58
- Rating
- 4.5/5
- Reviews
- 1,179
- Age
- 10mo ago

US Art Walnut Brown 10x18 Picture Frame .75 Inch Wide - Faux Walnut Brown Wall Decor Handmade Solid Wood Frames with Preinstalled Hangers and UV Blocking Plexiglass 18x10 Frame
- Price
- $28.49
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 11mo ago

LaVie Home 10x18 Picture Frame for Wall Display 10x18 Black Picture Frame with HD Plexiglas 10 x 18 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $22.65
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 12mo ago

MENNTHUI 10x17 Black Picture Frame Wall Mounting Horizontally or Vertically Decoration for Photos Paintings Posters Artwork
- Price
- $8.88
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago

MENNTHUI 10x18 Black Picture Frame Wall Mounting Horizontally or Vertically Decoration for Photos Paintings Posters Artwork
- Price
- $22.78
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
12
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
11%
- HUKONHEP20%
- LaVie Home19%
- MENNTHUI17%
- ArtToFrames17%
- NAOKBOEE10%
- wallsthatspeak7%
- Open — no brand owns it (4 brands, 11%)
Demand
10x18 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked
Search terms
Top 10x18 Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 10x18 picture frame8K/yr
- 10x18 frame10K/yr
- 18x10 frame5K/yr
- 10 x 18 frame3K/yr
- 10 x 18 picture frame4K/yr
Reviews and returns
What reviews say buyers love and hate about 10x18 Frame
We read the reviews and the return reasons for every product selling here.
“worst picture frame ever”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 10x18 Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









