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100 Glasses

soft demand (-83.0% this quarter) — 100 Glasses doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49

Market size 11Growth 0Conversion 36Competition 55Returns 40Price range 67Avg price 92Brand share 41Review moat 89Quality gap 33
This niche Category average · 11,240 niches

Is 100 Glasses profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 100 Glasses is a $43K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 37/100.

100 Glasses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -83.0% over the last 90 days and 2.9% of searches end in a purchase.

$43K

revenue / yr

Units sold / yr2K
Search volume / yr-83.0%29K
Conversion rate2.9%
Avg price$52.69

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers12 · 65
Top-5 product click share52%
Open market20%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement57%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews225

Top 100 Glasses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$3K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

65

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

15%

  • 100%46%
  • Ocean Line14%
  • Really Good Stuff7%
  • Beistle7%
  • QYVEWY7%
  • Abaodam5%
  • Open — no brand owns it (6 brands, 15%)

100 Glasses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR2.9%Products28Brands12Top 5 Brands80%OOS Rate32.7%Rating4.5★Reviews225Avg BSR#4,839
1K600Prime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 7.6×

Top 100 Glasses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 100 glasses9K/yr
  • 100th day glasses4K/yr
  • 100 days of school glasses5K/yr
  • 100th day of school glasses5K/yr
  • 100 day glasses for kids3K/yr
  • 100 day of school glasses3K/yr

What reviews say buyers love and hate about 100 Glasses

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall23%

these 100% SPEEDCRAFT Sport Performance Cycling Sunglasses were a revelation

Size-Overall14%

they fit great

Value For Money11%

But I feel its absolutely warranted for these sunglasses

Color8%

Color is nice too

Fun/Entertainment Experience7%

A fun, educational, and engaging 100th day classroom activity that kids truly enjoy

What buyers complain about

78% of reviews
Quality-Overall20%

Feel kind of cheap

Durability15%

broke after two weeks lost the other pair

Size-Overall10%

Most of these larger style glasses look too wide on me

Stretchability/Expandability/Elasticity10%

I had to tie the elastic pieces instead which was difficult to do

Brightness/Shine/Glow10%

Not very dark under sun light

100 Glasses return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
55%
2Advertised Vs Actual Product
8%
3Value For Money
7%
4Color
4%
5Quality-Overall
4%

Common 100 Glasses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 100 Glasses 37/100 on Amazon United States — Skip it. The niche generates $43K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -83.0% over the last 90 days.
Search demand for 100 Glasses on Amazon United States peaks in Jan–Feb–Mar, where the busiest month runs 7.6× the quietest.