10 Candle

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.

Searches, last 12 months

272K

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

10.4%

Market size, estimated

$204Ka year

Peak month

July1.7× the quietest month

Top search term

10 candle61K searches a year

Listings sell for $7.20 on average, from $3.94 to $13.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $7.20 that is $2K to $4K a year per listing.

Average price

$7.20under the $15 to $100 sweet spot

Price range

$3.94–$13.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

2.0%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #254 within Candles. It carries 914 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#254in Candles

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

914per listing

Listings tracked

78

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months