Kava
PassKava scores 75 out of 100, a Pass. Shoppers spend an estimated $2.0M a year here, search demand grew +8.3% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 75 / 100Top 1% of 14,768 Health & Household niches · +26 vs the category median of 4975
- Market size
- $2.0M/yr1.6M searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 37%top-5 click share · 33 brands · 592 sellers
Flapen Score
Kava against its category
The dotted line is the Health & Household average. Past it, Kava is stronger. Inside it, weaker.
Market
The Kava market on Amazon at a glance
Shoppers on Amazon United States searched for Kava 1.6M times last year and spent an estimated $2.0M. The top 5 brands take 46% of clicks. Flapen scores it 75 out of 100, a Pass.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $2.0Ma year
- Peak month
- March1.3× the quietest month
- Top search term
- kava784K searches a year
02 · Price
A sale here is worth $38.90.
Listings sell for $38.90 on average, from $4.06 to $155.96. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At $38.90 that is $58K to $78K a year per listing.
- Average price
- $38.90inside the $15 to $100 sweet spot
- Price range
- $4.06–$155.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $58K–$78K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #211 within Kava Kava. It carries 528 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 95%
- Out of stock, average day
- 5.3%
- Average rank
- #211in Kava Kava
- Average rating
- 4.04 starsAmazon United States average 4.42 stars
- Average reviews
- 528per listing
- Listings tracked
- 43
04 · Newcomers
11 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Kava products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
592
Top-5 brand share
46%
Top 20: 86%
Top-5 click share
37%
Top 20: 75%
Open market
50%
- Brand 113%
- Brand 212%
- Brand 39%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Kava search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Kava search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kava784K/yr
- kava drink243K/yr
- kava powder136K/yr
- kava kava87K/yr
- kava extract63K/yr
- kava root34K/yr
- instant kava36K/yr
- kava root powder27K/yr
- kava drinks19K/yr
- kava nectar23K/yr
Reviews and returns
What reviews say buyers love and hate about Kava
We read the reviews and the return reasons for every product selling here.
“Tastes like soap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kava questions
Answered from the same tracked data.









