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Kava

Pass

Kava scores 75 out of 100, a Pass. Shoppers spend an estimated $2.0M a year here, search demand grew +8.3% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
75
75 / 100
Top 1% of 14,768 Health & Household niches · +26 vs the category median of 49
Market size
$2.0M/yr1.6M searches / yr
90-day growth
+8.3%search demand this quarter
Competition
37%top-5 click share · 33 brands · 592 sellers

Flapen Score

Kava against its category

The dotted line is the Health & Household average. Past it, Kava is stronger. Inside it, weaker.

75Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kava market on Amazon at a glance

Shoppers on Amazon United States searched for Kava 1.6M times last year and spent an estimated $2.0M. The top 5 brands take 46% of clicks. Flapen scores it 75 out of 100, a Pass.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
3.4%
Market size, estimated
$2.0Ma year
Peak month
March1.3× the quietest month
Top search term
kava784K searches a year

02 · Price

A sale here is worth $38.90.

Listings sell for $38.90 on average, from $4.06 to $155.96. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At $38.90 that is $58K to $78K a year per listing.

Average price
$38.90inside the $15 to $100 sweet spot
Price range
$4.06–$155.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
$58K–$78K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #211 within Kava Kava. It carries 528 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
5.3%
Average rank
#211in Kava Kava
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
528per listing
Listings tracked
43

04 · Newcomers

11 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
11Amazon's first-year sales bar
Average brand age
54 months

Products

Top Kava products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

592

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

37%

Top 20: 75%

Open market

50%

  • Brand 113%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Kava search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Kava search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kava784K/yr
  • kava drink243K/yr
  • kava powder136K/yr
  • kava kava87K/yr
  • kava extract63K/yr
  • kava root34K/yr
  • instant kava36K/yr
  • kava root powder27K/yr
  • kava drinks19K/yr
  • kava nectar23K/yr

Reviews and returns

What reviews say buyers love and hate about Kava

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes like soap”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kava questions

Answered from the same tracked data.