ice pack
Launch itA $10.3M/yr market growing +33.2% this quarter with returns at 1.3% — clears our launch bar.
Market size
Incredible$10.3M$10.3M/yr · 7.5M searches
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Great$6.57–$59.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Growth
Good+33.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad16,674.89avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, ice pack is a $10.3M/yr Amazon United States market (7.5M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 75/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 600K–800K
- avg 12,500–15,000/product
- Revenue / yr
- $9.8M–$13.1M
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 8.5%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 155 days
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
59
Top-5 brand share
42%
Top 20: 93%
Top-5 click share
31%
Top 20: 74%
Open market
52%
- NatraCure12%
- Fit & Fresh10%
- AllSett Health8%
- MEDVICE7%
- rester's choice6%
- Perfect Remedy6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.2% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 54 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FlexiKold Gel Soft Flexible Ice Packs for Injuries - Reusable Freezer Cold Pack Cold Compress & Cooling Gel Pad for Face Shoulder Hip Leg Arm Ankle & Foot Injury - Medium - 7.5 x 11
NatraCure$13.304.7★67,846 rev
Reusable Hot and Cold Ice Packs for Injuries (3-Piece Set) Joint Pain Muscle Soreness and Body Inflammation - Reusable Gel Wraps - Adjustable & Flexible for Knees Back Shoulders Arms and Legs
MEDVICE$17.454.6★29,538 rev
Perfect Remedy 2-Pack Gel Ice Packs for Injuries Reusable Hot & Cold Pack thats Durable Soft & Flexible Fast Relief & Recovery (Blue Reg 2PK)
Perfect Remedy$18.504.6★24,537 rev
BICAREE Ice Pack for Injuries Reusable Ice Bags Hot Water Bag for Hot & Cold Therapy and Pain Relief with Cover No-Leak Elastic Breathable Ice Bag Size 9
BICAREE$8.764.6★14,844 rev
Gel Soft Flexible Ice Pack for Injuries Reusable - (Large: 11x14.5) for Hip Shoulder Knee Back - Comfy Cold Pack Compress for Swelling Bruises Surgery
rester's choice$18.724.7★44,895 rev
Newest
by launch date
OWLTDI Ice Packs Soft Flexible Gel Pack for Injuries Reusable Cold Hot Therapy for Shoulder Knee Back Elbow Leg Hip Arm for Muscle Relief & Recovery 17.5 x 9.5 Navy Blue
OWLTDI$21.02155 rev
Sport Temp Instant Ice Cold Packs (7x 5) Disposable Ice Packs for Pain Relief Swelling Injuries Toothaches and Sprains Cold Therapy for Athletes First Aid Travel & Outdoor Use (8 Pack)
Sport Temp$10.00316 rev
RelaxCoo Large Flexible Ice Pack for Injuries Reusable Gel 11x14.5 Inches Cold Compress for Hip Shoulder Knee Back Pain Swelling Bruises Surgery
RelaxCoo$11.00858 rev
AiricePac 16 9 Large Ice Pack for Injuries Reusable Gel for Lower Back Shoulder Knee Elbow Hip Leg Soft Flexible Cold Compress for Pain Relief
AiricePac$14.14455 rev
Chattanooga ColPac - Reusable Gel Ice Pack - Black Polyurethane - Standard - 10 in x 13.5 in - Cold Therapy - Knee Arm Elbow Shoulder Back - Aches Swelling Bruises Sprains Inflammation
Chattanooga$16.4339,312 rev
Trending
90-day click momentumOWLTDI Ice Packs Soft Flexible Gel Pack for Injuries Reusable Cold Hot Therapy for Shoulder Knee Back Elbow Leg Hip Arm for Muscle Relief & Recovery 17.5 x 9.5 Navy Blue
OWLTDI$21.024.4★
Cool Coolers By Fit & Fresh 4 Pack Slim Ice Packs Quick Freeze Space Saving Reusable Ice Packs for Lunch Boxes or Coolers Blue
Fit & Fresh$9.574.7★
Igloo Large Maxcold Ice Block Reusable 2-Pack Long Lasting Freezer Pack for Coolers
Igloo$12.434.6★
RelaxCoo Large Flexible Ice Pack for Injuries Reusable Gel 11x14.5 Inches Cold Compress for Hip Shoulder Knee Back Pain Swelling Bruises Surgery
RelaxCoo$11.004.6★
Cooler Shock 4-Pack Mid-Size 10x10 Reusable Ice Packs - Freezes to 18F / -8C - Long Lasting Freezer Packs for Coolers and Lunch Boxes - Camping Fishing Road Trips Beach
Cooler Shock$28.334.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable fit”
“Great product by all appearances”
“exactly as advertised”
“easy to open”
“Very affordable”
“Works perfectly”
“Stays cold”
“Love the flexibility”
“Effective cold”
“Helps with joint pain”
What buyers complain about
“Extra small”
“Didn't last”
“Leaks”
“Doesn't stay cold”
“Kinda tricky to heat to an acceptable temperature”
“Cheaply made product quality, not there”
“Its made out of too thick material”
“Waste of money”
“Not as flexible as some others”
“The strap was too short”
Top return reasons
Common questions
- Is ice pack profitable to sell on Amazon United States?
- The niche generates $10.3M/yr across 54 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.2%. Flapen's verdict: Launch it (75/100).
- How competitive is the ice pack niche?
- 34 brands and 59 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in ice pack?
- Top complaints mined from reviews: Size-Overall, Durability, Leak-Proof. The return rate is 1.3%.
- When does demand for ice pack peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the ice pack niche?
- Listings span $6.57–$59.38; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 16,675 reviews — the moat a new listing must climb.
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