ice pack
Launch itA $10.3M/yr market growing +33.2% this quarter with returns at 1.3% — clears our launch bar.
Market size
Incredible$10.3M$10.3M/yr · 7.5M searches
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Great$6.57–$59.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Growth
Good+33.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad16,674.89avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, ice pack is a $10.3M/yr Amazon United States market (7.5M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 75/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
ice pack market data
- Units sold / yr
- 600K–800K
- avg 12,500–15,000/product
- Revenue / yr
- $9.8M–$13.1M
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
59
Top-5 brand share
42%
Top 20: 93%
Top-5 click share
31%
Top 20: 74%
Open market
52%
- NatraCure12%
- Fit & Fresh10%
- AllSett Health8%
- MEDVICE7%
- rester's choice6%
- Perfect Remedy6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.2% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.0×
Top ice pack search terms
- ice pack1.7M/yr
- ice packs for injuries reusable1.7M/yr
- ice packs1.3M/yr
- ice packs for injuries752K/yr
- reusable ice packs318K/yr
- gel ice packs reusable260K/yr
- cold packs180K/yr
- gel ice packs161K/yr
- small ice packs150K/yr
- cold packs for injuries149K/yr
Top ice pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FlexiKold Gel Soft Flexible Ice Packs for Injuries - Reusable Freezer Cold Pack Cold Compress & Cooling Gel Pad for Face Shoulder Hip Leg Arm Ankle & Foot Injury - Medium - 7.5 x 11
NatraCure$13.304.7★67,846 rev
Reusable Hot and Cold Ice Packs for Injuries (3-Piece Set) Joint Pain Muscle Soreness and Body Inflammation - Reusable Gel Wraps - Adjustable & Flexible for Knees Back Shoulders Arms and Legs
MEDVICE$17.454.6★29,538 rev
Perfect Remedy 2-Pack Gel Ice Packs for Injuries Reusable Hot & Cold Pack thats Durable Soft & Flexible Fast Relief & Recovery (Blue Reg 2PK)
Perfect Remedy$18.504.6★24,537 rev
BICAREE Ice Pack for Injuries Reusable Ice Bags Hot Water Bag for Hot & Cold Therapy and Pain Relief with Cover No-Leak Elastic Breathable Ice Bag Size 9
BICAREE$8.764.6★14,844 rev
Gel Soft Flexible Ice Pack for Injuries Reusable - (Large: 11x14.5) for Hip Shoulder Knee Back - Comfy Cold Pack Compress for Swelling Bruises Surgery
rester's choice$18.724.7★44,895 rev
Newest
by launch date
RelaxCoo Large Flexible Ice Pack for Injuries Reusable Gel 11x14.5 Inches Cold Compress for Hip Shoulder Knee Back Pain Swelling Bruises Surgery
RelaxCoo$11.00858 rev
AiricePac 16 9 Large Ice Pack for Injuries Reusable Gel for Lower Back Shoulder Knee Elbow Hip Leg Soft Flexible Cold Compress for Pain Relief
AiricePac$14.14455 rev
Igloo Maxcold Ice Block 4 Pieces
Igloo$10.3727,059 rev
SHERPA THERAPY 4PK Flexible Gel Ice Packs for Injuries Reusable - Gel Ice Pack Cold Compress for Knee Back Neck Wrist Hand Elbow Ankle Pain Relief - 9.5 x 4.5
Sherpa Therapy$21.55648 rev
50 Pack Instant Ice Cold Pack (6 x 4.5) - Disposable Instant Ice Packs for Injuries | Cold Compress Ice Pack for Pain Relief
AllSett Health$33.102,193 rev
Trending
90-day click momentumRelaxCoo Large Flexible Ice Pack for Injuries Reusable Gel 11x14.5 Inches Cold Compress for Hip Shoulder Knee Back Pain Swelling Bruises Surgery
RelaxCoo$11.004.6★
Cool Coolers by Fit & Fresh 4 Pack XL Slim Ice Packs Quick Freeze Space Saving Reusable Ice Packs for Lunch Boxes or Coolers Multi
Fit & Fresh$12.494.7★
Igloo Maxcold Ice Block 4 Pieces
Igloo$10.374.6★
AiricePac 16 9 Large Ice Pack for Injuries Reusable Gel for Lower Back Shoulder Knee Elbow Hip Leg Soft Flexible Cold Compress for Pain Relief
AiricePac$14.144.6★
SHERPA THERAPY 4PK Flexible Gel Ice Packs for Injuries Reusable - Gel Ice Pack Cold Compress for Knee Back Neck Wrist Hand Elbow Ankle Pain Relief - 9.5 x 4.5
Sherpa Therapy$21.554.5★
What buyers say about ice pack
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable fit”
“Great product by all appearances”
“exactly as advertised”
“easy to open”
“Very affordable”
“Works perfectly”
“Stays cold”
“Love the flexibility”
“Effective cold”
“Helps with joint pain”
What buyers complain about
“Extra small”
“Didn't last”
“Leaks”
“Doesn't stay cold”
“Kinda tricky to heat to an acceptable temperature”
“Cheaply made product quality, not there”
“Its made out of too thick material”
“Waste of money”
“Not as flexible as some others”
“The strap was too short”
Top return reasons
Common questions
- Is ice pack profitable to sell on Amazon United States?
- The niche generates $10.3M/yr across 54 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.2%. Flapen's verdict: Launch it (75/100).
- How competitive is the ice pack niche?
- 34 brands and 59 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in ice pack?
- Top complaints mined from reviews: Size-Overall, Durability, Leak-Proof. The return rate is 1.3%.
- When does demand for ice pack peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the ice pack niche?
- Listings span $6.57–$59.38; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 16,675 reviews — the moat a new listing must climb.