Ice Pack
Ice Pack clears our launch bar: a $10.3M/yr market growing +33.2% this quarter with returns at 1.3%.
Flapen Score
Top 1% of 14,768 Health & Household niches · +26 vs the category median of 49
Is Ice Pack profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Ice Pack is a $10.3M/yr Amazon United States market (7.5M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 75/100.
Ice Pack: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +33.2% over the last 90 days and 8.5% of searches end in a purchase.
$10.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 42% of demand, so 58% of the market is open.
58%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 54 products
Top Ice Pack products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FlexiKold Gel Soft Flexible Ice Packs for Injuries - Reusable Freezer Cold Pack Cold Compress & Cooling Gel Pad for Face Shoulder Hip Leg Arm Ankle & Foot Injury - Medium - 7.5 x 11
- Price
- $13.30
- Rating
- 4.7/5
- Reviews
- 67,846
- Age
- 14y ago
Reusable Hot and Cold Ice Packs for Injuries (3-Piece Set) Joint Pain Muscle Soreness and Body Inflammation - Reusable Gel Wraps - Adjustable & Flexible for Knees Back Shoulders Arms and Legs
- Price
- $17.45
- Rating
- 4.6/5
- Reviews
- 29,538
- Age
- 6y ago
Perfect Remedy 2-Pack Gel Ice Packs for Injuries Reusable Hot & Cold Pack thats Durable Soft & Flexible Fast Relief & Recovery (Blue Reg 2PK)
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 24,537
- Age
- 9y ago
BICAREE Ice Pack for Injuries Reusable Ice Bags Hot Water Bag for Hot & Cold Therapy and Pain Relief with Cover No-Leak Elastic Breathable Ice Bag Size 9
- Price
- $8.76
- Rating
- 4.6/5
- Reviews
- 14,844
- Age
- 4y ago
Gel Soft Flexible Ice Pack for Injuries Reusable - (Large: 11x14.5) for Hip Shoulder Knee Back - Comfy Cold Pack Compress for Swelling Bruises Surgery
- Price
- $18.72
- Rating
- 4.7/5
- Reviews
- 44,895
- Age
- 6y ago
Trending
90-day click momentum
RelaxCoo Large Flexible Ice Pack for Injuries Reusable Gel 11x14.5 Inches Cold Compress for Hip Shoulder Knee Back Pain Swelling Bruises Surgery
- Price
- $11.00
- Rating
- 4.6/5
- Reviews
- 858
- Age
- 1y ago
Cool Coolers by Fit & Fresh 4 Pack XL Slim Ice Packs Quick Freeze Space Saving Reusable Ice Packs for Lunch Boxes or Coolers Multi
- Price
- $12.49
- Rating
- 4.7/5
- Reviews
- 49,128
- Age
- 5y ago
Igloo Maxcold Ice Block 4 Pieces
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 27,059
- Age
- 1y ago
AiricePac 16 9 Large Ice Pack for Injuries Reusable Gel for Lower Back Shoulder Knee Elbow Hip Leg Soft Flexible Cold Compress for Pain Relief
- Price
- $14.14
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 1y ago
SHERPA THERAPY 4PK Flexible Gel Ice Packs for Injuries Reusable - Gel Ice Pack Cold Compress for Knee Back Neck Wrist Hand Elbow Ankle Pain Relief - 9.5 x 4.5
- Price
- $21.55
- Rating
- 4.5/5
- Reviews
- 648
- Age
- 2y ago
Newest
by launch dateRelaxCoo Large Flexible Ice Pack for Injuries Reusable Gel 11x14.5 Inches Cold Compress for Hip Shoulder Knee Back Pain Swelling Bruises Surgery
- Price
- $11.00
- Rating
- 4.6/5
- Reviews
- 858
- Age
- 1y ago
AiricePac 16 9 Large Ice Pack for Injuries Reusable Gel for Lower Back Shoulder Knee Elbow Hip Leg Soft Flexible Cold Compress for Pain Relief
- Price
- $14.14
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 1y ago
Igloo Maxcold Ice Block 4 Pieces
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 27,059
- Age
- 1y ago
SHERPA THERAPY 4PK Flexible Gel Ice Packs for Injuries Reusable - Gel Ice Pack Cold Compress for Knee Back Neck Wrist Hand Elbow Ankle Pain Relief - 9.5 x 4.5
- Price
- $21.55
- Rating
- 4.5/5
- Reviews
- 648
- Age
- 2y ago
50 Pack Instant Ice Cold Pack (6 x 4.5) - Disposable Instant Ice Packs for Injuries | Cold Compress Ice Pack for Pain Relief
- Price
- $33.10
- Rating
- 4.4/5
- Reviews
- 2,193
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
34 rising
Sellers
59
Top-5 brand share
42%
Top 20: 93%
Top-5 click share
31%
Top 20: 74%
Open market
52%
- NatraCure12%
- Fit & Fresh10%
- AllSett Health8%
- MEDVICE7%
- rester's choice6%
- Perfect Remedy6%
Ice Pack demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.0×
Top Ice Pack search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ice pack1.7M/yr
- ice packs for injuries reusable1.7M/yr
- ice packs1.3M/yr
- ice packs for injuries752K/yr
- reusable ice packs318K/yr
- gel ice packs reusable260K/yr
- cold packs180K/yr
- gel ice packs161K/yr
- small ice packs150K/yr
- cold packs for injuries149K/yr
What reviews say buyers love and hate about Ice Pack
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“Comfortable fit”
“Great product by all appearances”
“exactly as advertised”
“easy to open”
“Very affordable”
What buyers complain about
56% of reviews“Extra small”
“Didn't last”
“Leaks”
“Doesn't stay cold”
“Kinda tricky to heat to an acceptable temperature”
Ice Pack return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ice Pack questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
