Ice Pack
PassIce Pack scores 75 out of 100, a Pass. Shoppers spend an estimated $10.3M a year here, search demand grew +33.2% this quarter, and an estimated 1.3% of orders come back.
- Flapen Score
- 75 / 100Top 1% of 14,768 Health & Household niches · +26 vs the category median of 4975
- Market size
- $10.3M/yr7.5M searches / yr
- 90-day growth
- +33.2%search demand this quarter
- Competition
- 31%top-5 click share · 34 brands · 59 sellers
Flapen Score
Ice Pack against its category
The dotted line is the Health & Household average. Past it, Ice Pack is stronger. Inside it, weaker.
Market
The Ice Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Ice Pack 7.5M times last year and spent an estimated $10.3M. The top 5 brands take 42% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 75 out of 100, a Pass.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.3M a year.
- Searches, last 12 months
- 7.5M
- Growth, 90 days vs prior 90
- +33.2%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $10.3Ma year
- Peak month
- July2.0× the quietest month
- Top search term
- ice pack1.7M searches a year
02 · Price
A sale here is worth $16.35.
Listings sell for $16.35 on average, from $6.57 to $59.38. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At $16.35 that is $204K to $245K a year per listing.
- Average price
- $16.35inside the $15 to $100 sweet spot
- Price range
- $6.57–$59.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $204K–$245K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Hot & Cold Therapies. It carries 16,675 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #62in Hot & Cold Therapies
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 16,675per listing
- Listings tracked
- 54
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Ice Pack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FlexiKold Gel Soft Flexible Ice Packs for Injuries - Reusable Freezer Cold Pack Cold Compress & Cooling Gel Pad for Face Shoulder Hip Leg Arm Ankle & Foot Injury - Medium - 7.5 x 11
- Price
- $13.30
- Rating
- 4.7/5
- Reviews
- 67,846
- Age
- 14y ago

Reusable Hot and Cold Ice Packs for Injuries (3-Piece Set) Joint Pain Muscle Soreness and Body Inflammation - Reusable Gel Wraps - Adjustable & Flexible for Knees Back Shoulders Arms and Legs
- Price
- $17.45
- Rating
- 4.6/5
- Reviews
- 29,538
- Age
- 6y ago

Perfect Remedy 2-Pack Gel Ice Packs for Injuries Reusable Hot & Cold Pack thats Durable Soft & Flexible Fast Relief & Recovery (Blue Reg 2PK)
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 24,537
- Age
- 9y ago

BICAREE Ice Pack for Injuries Reusable Ice Bags Hot Water Bag for Hot & Cold Therapy and Pain Relief with Cover No-Leak Elastic Breathable Ice Bag Size 9
- Price
- $8.76
- Rating
- 4.6/5
- Reviews
- 14,844
- Age
- 4y ago

Gel Soft Flexible Ice Pack for Injuries Reusable - (Large: 11x14.5) for Hip Shoulder Knee Back - Comfy Cold Pack Compress for Swelling Bruises Surgery
- Price
- $18.72
- Rating
- 4.7/5
- Reviews
- 44,895
- Age
- 6y ago
Trending
estimated 90-day click momentum
RelaxCoo Large Flexible Ice Pack for Injuries Reusable Gel 11x14.5 Inches Cold Compress for Hip Shoulder Knee Back Pain Swelling Bruises Surgery
- Price
- $11.00
- Rating
- 4.6/5
- Reviews
- 858
- Age
- 1y ago

Cool Coolers by Fit & Fresh 4 Pack XL Slim Ice Packs Quick Freeze Space Saving Reusable Ice Packs for Lunch Boxes or Coolers Multi
- Price
- $12.49
- Rating
- 4.7/5
- Reviews
- 49,128
- Age
- 5y ago

Igloo Maxcold Ice Block 4 Pieces
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 27,059
- Age
- 1y ago

AiricePac 16 9 Large Ice Pack for Injuries Reusable Gel for Lower Back Shoulder Knee Elbow Hip Leg Soft Flexible Cold Compress for Pain Relief
- Price
- $14.14
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 1y ago

SHERPA THERAPY 4PK Flexible Gel Ice Packs for Injuries Reusable - Gel Ice Pack Cold Compress for Knee Back Neck Wrist Hand Elbow Ankle Pain Relief - 9.5 x 4.5
- Price
- $21.55
- Rating
- 4.5/5
- Reviews
- 648
- Age
- 2y ago
Newest
by launch date
RelaxCoo Large Flexible Ice Pack for Injuries Reusable Gel 11x14.5 Inches Cold Compress for Hip Shoulder Knee Back Pain Swelling Bruises Surgery
- Price
- $11.00
- Rating
- 4.6/5
- Reviews
- 858
- Age
- 1y ago

AiricePac 16 9 Large Ice Pack for Injuries Reusable Gel for Lower Back Shoulder Knee Elbow Hip Leg Soft Flexible Cold Compress for Pain Relief
- Price
- $14.14
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 1y ago

Igloo Maxcold Ice Block 4 Pieces
- Price
- $10.37
- Rating
- 4.6/5
- Reviews
- 27,059
- Age
- 1y ago

SHERPA THERAPY 4PK Flexible Gel Ice Packs for Injuries Reusable - Gel Ice Pack Cold Compress for Knee Back Neck Wrist Hand Elbow Ankle Pain Relief - 9.5 x 4.5
- Price
- $21.55
- Rating
- 4.5/5
- Reviews
- 648
- Age
- 2y ago

50 Pack Instant Ice Cold Pack (6 x 4.5) - Disposable Instant Ice Packs for Injuries | Cold Compress Ice Pack for Pain Relief
- Price
- $33.10
- Rating
- 4.4/5
- Reviews
- 2,193
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
34 rising
Sellers
59
Est. top-5 brand share
42%
Top 20: 93%
Est. top-5 click share
31%
Top 20: 74%
Open market
52%
- NatraCure12%
- Fit & Fresh10%
- AllSett Health8%
- MEDVICE7%
- rester's choice6%
- Perfect Remedy6%
Demand
Ice Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.0×
Search terms
Top Ice Pack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ice pack1.7M/yr
- ice packs for injuries reusable1.7M/yr
- ice packs1.3M/yr
- ice packs for injuries752K/yr
- reusable ice packs318K/yr
- gel ice packs reusable260K/yr
- cold packs180K/yr
- gel ice packs161K/yr
- small ice packs150K/yr
- cold packs for injuries149K/yr
Reviews and returns
What reviews say buyers love and hate about Ice Pack
We read the reviews and the return reasons for every product selling here.
“Extra small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ice Pack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









