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Ice Pack

Pass

Ice Pack scores 75 out of 100, a Pass. Shoppers spend an estimated $10.3M a year here, search demand grew +33.2% this quarter, and an estimated 1.3% of orders come back.

Flapen Score
75
75 / 100
Top 1% of 14,768 Health & Household niches · +26 vs the category median of 49
Market size
$10.3M/yr7.5M searches / yr
90-day growth
+33.2%search demand this quarter
Competition
31%top-5 click share · 34 brands · 59 sellers

Flapen Score

Ice Pack against its category

The dotted line is the Health & Household average. Past it, Ice Pack is stronger. Inside it, weaker.

75Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Pack 7.5M times last year and spent an estimated $10.3M. The top 5 brands take 42% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 75 out of 100, a Pass.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.3M a year.

Searches, last 12 months
7.5M
Growth, 90 days vs prior 90
+33.2%
Conversion, latest week
8.5%
Market size, estimated
$10.3Ma year
Peak month
July2.0× the quietest month
Top search term
ice pack1.7M searches a year

02 · Price

A sale here is worth $16.35.

Listings sell for $16.35 on average, from $6.57 to $59.38. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At $16.35 that is $204K to $245K a year per listing.

Average price
$16.35inside the $15 to $100 sweet spot
Price range
$6.57–$59.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
12,500–15,000
Revenue per listing a year
$204K–$245K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Hot & Cold Therapies. It carries 16,675 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#62in Hot & Cold Therapies
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
16,675per listing
Listings tracked
54

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Ice Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

59

Top-5 brand share

42%

Top 20: 93%

Top-5 click share

31%

Top 20: 74%

Open market

52%

  • Brand 112%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Ice Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Ice Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice pack1.7M/yr
  • ice packs for injuries reusable1.7M/yr
  • ice packs1.3M/yr
  • ice packs for injuries752K/yr
  • reusable ice packs318K/yr
  • gel ice packs reusable260K/yr
  • cold packs180K/yr
  • gel ice packs161K/yr
  • small ice packs150K/yr
  • cold packs for injuries149K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Pack

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
12%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Extra small”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ice Pack questions

Answered from the same tracked data.