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Glutathione

Pass

Glutathione scores 76 out of 100, a Pass. Shoppers spend an estimated $14.0M a year here, search demand grew +26.5% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
76
76 / 100
Top 1% of 14,768 Health & Household niches · +27 vs the category median of 49
Market size
$14.0M/yr5.6M searches / yr
90-day growth
+26.5%search demand this quarter
Competition
44%top-5 click share · 28 brands · 157 sellers

Flapen Score

Glutathione against its category

The dotted line is the Health & Household average. Past it, Glutathione is stronger. Inside it, weaker.

76Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glutathione market on Amazon at a glance

Shoppers on Amazon United States searched for Glutathione 5.6M times last year and spent an estimated $14.0M. The top 5 brands take 53% of clicks. Flapen scores it 76 out of 100, a Pass.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.0M a year.

Searches, last 12 months
5.6M
Growth, 90 days vs prior 90
+26.5%
Conversion, latest week
6.9%
Market size, estimated
$14.0Ma year
Peak month
June1.6× the quietest month
Top search term
glutathione2.3M searches a year

02 · Price

A sale here is worth $36.37.

Listings sell for $36.37 on average, from $8.32 to $110.13. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $36.37 that is $291K to $364K a year per listing.

Average price
$36.37inside the $15 to $100 sweet spot
Price range
$8.32–$110.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
8,000–10,000
Revenue per listing a year
$291K–$364K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #329 within Antioxidants. It carries 1,529 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#329in Antioxidants
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,529per listing
Listings tracked
41

04 · Newcomers

12 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
12Amazon's first-year sales bar
Average brand age
53 months

Products

Top Glutathione products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

157

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

44%

Top 20: 81%

Open market

41%

  • Brand 115%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Glutathione search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Glutathione search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glutathione2.3M/yr
  • liposomal glutathione1.2M/yr
  • glutathione supplement719K/yr
  • cymbiotika438K/yr
  • glutathione liposomal supplement258K/yr
  • cymbiotika glutathione86K/yr
  • glutathione skin whitening143K/yr
  • codeage liposomal glutathione63K/yr
  • glutathione liposomal80K/yr
  • l glutathione49K/yr

Reviews and returns

What reviews say buyers love and hate about Glutathione

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not tasty”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Glutathione questions

Answered from the same tracked data.