Big Bite

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +386.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+386.4%

Conversion, latest week

14.9%

Market size, estimated

$2.2Ma year

Peak month

July21.8× the quietest month

Top search term

bug bite thing402K searches a year

Listings sell for $12.01 on average, from $3.38 to $30.98. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $12.01 that is $150K to $180K a year per listing.

Average price

$12.01under the $15 to $100 sweet spot

Price range

$3.38–$30.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

12,500–15,000

Revenue per listing a year

$150K–$180K

Returns

0.2%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #109 within Itching & Rash Treatments. It carries 23,781 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#109in Itching & Rash Treatments

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

23,781per listing

Listings tracked

20

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

64 months