4th of July Plates
Pass4th of July Plates scores 75 out of 100, a Pass. Shoppers spend an estimated $290K a year here, search demand grew >1,000% this quarter, and an estimated 1.0% of orders come back.
- Flapen Score
- 75 / 100Top 1% of 14,768 Health & Household niches · +26 vs the category median of 4975
- Market size
- $290K/yr512K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 25%top-5 click share · 53 brands · 67 sellers
Flapen Score
4th of July Plates against its category
The dotted line is the Health & Household average. Past it, 4th of July Plates is stronger. Inside it, weaker.
Market
The 4th of July Plates market on Amazon at a glance
Shoppers on Amazon United States searched for 4th of July Plates 512K times last year and spent an estimated $290K. The top 5 brands take 42% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 75 out of 100, a Pass.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 512K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.
- Searches, last 12 months
- 512K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $290Ka year
- Peak month
- July82.8× the quietest month
- Top search term
- 4th of july plates103K searches a year
02 · Price
A sale here is worth $16.86.
Listings sell for $16.86 on average, from $5.65 to $34.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $16.86 that is $4K to $8K a year per listing.
- Average price
- $16.86inside the $15 to $100 sweet spot
- Price range
- $5.65–$34.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #1,587 within Disposable Plates, Bowls & Cutlery. It carries 200 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 12.6%
- Average rank
- #1,587in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 200per listing
- Listings tracked
- 84
04 · Newcomers
35 of last year's 43 launches cleared the first-year sales bar.
43 products launched here in the last 12 months. 35 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 43
- Successful launches
- 35Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top 4th of July Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
53 rising
Sellers
67
Top-5 brand share
42%
Top 20: 73%
Top-5 click share
25%
Top 20: 51%
Open market
55%
- Brand 112%
- Brand 211%
- Brand 310%
- Brand 46%
- Brand 53%
- Brand 63%
Demand
4th of July Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 82.8×
Search terms
Top 4th of July Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 4th of july plates103K/yr
- 4th of july plates and napkins51K/yr
- 4th of july paper plates45K/yr
- fourth of july plates35K/yr
- patriotic paper plates36K/yr
- 4th of july paper plates and napkins26K/yr
- patriotic plates29K/yr
- 4th of july plates and napkins sets25K/yr
- fourth of july plates and napkins21K/yr
- red white and blue plates24K/yr
Reviews and returns
What reviews say buyers love and hate about 4th of July Plates
We read the reviews and the return reasons for every product selling here.
“Little flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
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FAQ
Common 4th of July Plates questions
Answered from the same tracked data.