4th of july plates
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Great199.54avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.86avg listing price — sweet spot $15–$100
Price range
Good$5.65–$34.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$290K$290K/yr · 512K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 4th of july plates is a $290K/yr Amazon United States market (512K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 75/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
4th of july plates market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $506K–$674K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #1,587
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 12.6%
- Avg brand age
- 24 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
53 rising
Sellers
67
Top-5 brand share
42%
Top 20: 73%
Top-5 click share
25%
Top 20: 51%
Open market
55%
- Gatherfun12%
- Kingsford11%
- OuMuaMua10%
- Litmitfu6%
- QZYL3%
- Winoo Design3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 82.8×
Top 4th of july plates search terms
- 4th of july plates103K/yr
- 4th of july plates and napkins51K/yr
- 4th of july paper plates45K/yr
- fourth of july plates35K/yr
- patriotic paper plates36K/yr
- 4th of july paper plates and napkins26K/yr
- patriotic plates29K/yr
- 4th of july plates and napkins sets25K/yr
- fourth of july plates and napkins21K/yr
- red white and blue plates24K/yr
Top 4th of july plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kingsford Heavy Duty Paper Plates Patriotic American Flag Disposable Dinner Plates for BBQ Parties Tailgates and Outdoor Cookouts Durable Party Tableware 10 Inch 35 Count
Kingsford$10.764.6★1,366 rev
American Flag Patriotic Party Supplies Disposable dinner paper plates dessert paper plates Napkins and Cocktail napkins for Veterans Day Election Day 4th of July Independence Day Decorations Serve 50
Gatherfun$25.854.7★729 rev
OuMuaMua 75 Pcs American Flag Patriotic Party Plates and Napkins 4th of July Disposable Tableware Paper Set for Veterans Election July 4th Independence Day Party Supplies Decorations Serves 25
OuMuaMua$15.554.3★72 rev
4th of July Party Supplies Set-American Patriotic Theme for Independence & Election Day Decorations Includes Dinner & Dessert Plates Napkins- for Patriotic & 4th of July Party Decorations-48 Guests
Gatherfun$26.154.7★2,247 rev
4th of July Plates and Napkins Sets - Patriotic American Flag Party Supplies Tableware July 4th Disposable Paper Plates Napkins Set for Memorial Day Independence Day Decorations Table Decor Serve 50
Litmitfu$15.834.5★175 rev
Newest
by launch date
EiPibaibyi Patriotic American Flag Plates and Napkins Party Supplies
EiPibaibyi$20.594 rev
GINOYA 4th of July Plates and Napkins Party Supplies 250th Fourth of July Plates for Independence Day Patriotic BBQs Picnic Events Serve 48
GINOYA$18.3422 rev
Iridescent USA 250 Years Anniversary Party Tableware Decorations Kit Holographic Laser Plates(9+7) Sparkling Patriotic Tablecloth 9ft Cups Napkins for 4th of July Kids Birthday Patriotic Party
Peiking$19.98678 rev
50 Pcs American Flag Patriotic Party Supplies Red White and Blue Paper Plates 7 & 9 Disposable Dinner Dessert Tableware Set for Veterans Election Day 4th of July Independence Day Decorations
OuMuaMua$9.1941 rev
100 Pcs 4th of July Patriotic Paper Plates and Napkins Set Heavy Duty 12x10 Large Red White Blue Oval Disposable Tableware Set for Veterans Election Day Independence Day American Flag Party Decor
OuMuaMua$27.2234 rev
Trending
90-day click momentumEiPibaibyi Patriotic American Flag Plates and Napkins Party Supplies
EiPibaibyi$20.593.4★
GINOYA 4th of July Plates and Napkins Party Supplies 250th Fourth of July Plates for Independence Day Patriotic BBQs Picnic Events Serve 48
GINOYA$18.344.5★
Iridescent USA 250 Years Anniversary Party Tableware Decorations Kit Holographic Laser Plates(9+7) Sparkling Patriotic Tablecloth 9ft Cups Napkins for 4th of July Kids Birthday Patriotic Party
Peiking$19.984.8★
JarThenaAMCS 50 Pcs Patriotic Disposable Paper Plates Star Scalloped 9 In
JarThenaAMCS$18.564.4★
OHOME Fourth of July Decorations - Serve 24 - Patriotic Plates Tablecloth Napkins Cups Banner | 4th of July Accessories for Home Outdoor Memorial Day | America 250th Merchandise Anniversary
OHOME$15.384.4★
What buyers say about 4th of july plates
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“They are sturdy”
“the color is vibrant”
“have beautiful and vibrant designs”
“Worth the money”
“Well made of durable materials”
“get the job done”
“The size is also good”
“The plates themselves are thick and sturdy, which is especially nice for barbecues and heavier meals”
“Cleanup is quick”
What buyers complain about
“Little flimsy”
“They are small”
“if the plates were slightly thicker”
“the quality of the plate is very poor”
“Way over priced”
“definitely heavier than the real cheap stuff”
“Not as advertised”
“Little thin”
“They feel like plastic”
“there was a slight smell right out of the package”
Top return reasons
Common questions
- Is 4th of july plates profitable to sell on Amazon United States?
- The niche generates $290K/yr across 84 tracked products. 35 of 43 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (75/100).
- How competitive is the 4th of july plates niche?
- 53 brands and 67 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in 4th of july plates?
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 1.0%.
- When does demand for 4th of july plates peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 82.8× the quietest.
- What does it cost to enter the 4th of july plates niche?
- Listings span $5.65–$34.32; the average listing price is $16.86 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.