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4th of July Cups

4th of July Cups shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

69
Worth a look

Top 2% of 14,768 Health & Household niches · +20 vs the category median of 49

Market size 34Growth 100Conversion 52Competition 76Returns 98Price range 85Avg price 84Brand share 91Review moat 45Quality gap 23
This niche Category average · 14,768 niches

Is 4th of July Cups profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 4th of July Cups is a $162K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 69/100.

4th of July Cups: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 4.3% of searches end in a purchase.

$162K

revenue / yr

Units sold / yr13K
Search volume / yr>1,000%202K
Conversion rate4.3%
Avg price$18.79

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers39 · 82
Top-5 product click share39%
Open market56%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement91%
New entrants (1y)21· 16 succeeded
Avg rating4.6★
Avg reviews1,996

Top 4th of July Cups products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

$0$6K$13K$19K$26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

82

Top-5 brand share

44%

Top 20: 83%

Top-5 click share

39%

Top 20: 75%

Open market

52%

  • Top Cup14%
  • Hefty14%
  • Gift Boutique7%
  • Glad5%
  • Whaline4%
  • YQUQWN4%

4th of July Cups demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume202KCVR4.3%Products47Brands39Top 5 Brands44%OOS Rate14.7%Rating4.6★Reviews1,996Avg BSR#1,678
60K40KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 112.9×

Top 4th of July Cups search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 4th of july cups66K/yr
  • fourth of july cups22K/yr
  • patriotic cups18K/yr
  • 4th of july plastic cups12K/yr
  • red white and blue cups12K/yr
  • usa cups9K/yr
  • 4th of july cups plastic7K/yr
  • 4th of july cups with lids7K/yr
  • patriotic plastic cups7K/yr
  • july 4th cups6K/yr

What reviews say buyers love and hate about 4th of July Cups

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Strength15%

Very sturdy and beautiful cups

Quality-Overall11%

Good quality

Value For Money10%

Excellent Value

Durability8%

Very durable

Design-Overall7%

nice festive design

What buyers complain about

67% of reviews
Thickness20%

Not as thick as expected

Size-Overall14%

They are much smaller

Strength7%

the cup itself is flimsy

Quality-Overall6%

Garbage

Value For Money5%

Over priced

4th of July Cups return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Value For Money
19%
3Thin
10%
4Advertised Vs Actual Product
5%
5Color
5%

Common 4th of July Cups questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 4th of July Cups 69/100 on Amazon United States — Worth a look. The niche generates $162K/yr across 47 tracked products. 16 of 21 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.
Search demand for 4th of July Cups on Amazon United States peaks in Jun–Jul, where the busiest month runs 112.9× the quietest.