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69

12 oz plastic cups with lids

Worth a look

Shows a sweet-spot price point ($19.38 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 80Conversion 76Competition 74Returns 80Price range 77Avg price 86Brand share 83Review moat 47Quality gap 24

Avg price

Great$19.38

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Growth

Great+73.1%

90-day search growth — must beat 0% to launch

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great$9.27–$34.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Good$484K

$484K/yr · 341K searches

Review moat

Okay1,789.3

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, 12 oz plastic cups with lids is a $484K/yr Amazon United States market (341K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 69/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

12 oz plastic cups with lids market data

Units sold / yr
25K–30K
avg 500–750/product
Revenue / yr
$485K–$581K
units × avg price
Conversion rate
7.3%
Avg BSR
#489
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
1.1%
Avg brand age
34 months
Avg seller age
160 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

33

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

41%

Top 20: 84%

Open market

42%

  • Cappatua15%
  • AOZITA11%
  • Freshware9%
  • cundao9%
  • Lilymicky9%
  • VITEVER6%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +73.1% search growth over the last 90 days.
10K6KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.4×

Top 12 oz plastic cups with lids search terms

  • 12 oz plastic cups with lids87K/yr
  • 12oz plastic cups with lids56K/yr
  • 12 oz cups with lids42K/yr
  • plastic cups with lids 12 oz30K/yr
  • 12oz cups with lids23K/yr
  • 12 oz cups with lids and straws10K/yr
  • 12 ounce plastic cups with lids9K/yr
  • cups with lids 12 oz8K/yr
  • 12 oz plastic cups with lids and straws8K/yr
  • 12 oz clear plastic cups with lids10K/yr
All search terms

Top 12 oz plastic cups with lids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$19K8%$39K12%$58K16%$78K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 12 oz plastic cups with lids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent product”

Size-Overall17%

“Good size”

Strength12%

“I had no issues with sturdiness”

Leak-Proof8%

“did not leak”

Durability7%

“Durable containers”

Ease Of Use5%

“very useful to have on hand”

Advertised Vs Actual Product5%

“Exactly as described”

Value For Money3%

“Value for the money”

Baking3%

“You can get a good amount of cake”

Material Quality2%

“Solid plastic and works great”

What buyers complain about

Size-Overall21%

“lids did not fit”

Strength15%

“Not sturdy”

Thickness10%

“The plastic felt thick”

Quality-Overall8%

“Poor quality and strange taste”

Ease Of Use5%

“Lids are hard to snap on”

Material Quality4%

“horrible plastic material”

Durability2%

“The cups are very thin and collapse easily”

Adhesion/Stickiness2%

“At times the lids may stick together”

Value For Money2%

“A complete waste of money”

Leak-Proof2%

“Was not leak proof”

Top return reasons

Size-Overall76%
Value For Money6%
Advertised Vs Actual Product4%
Strength3%
Quality-Overall3%
Thin3%
Material Quality2%
Leak-Proof1%
Ease Of Use1%
Functionality-Overall1%

Common questions

Is 12 oz plastic cups with lids profitable to sell on Amazon United States?
The niche generates $484K/yr across 37 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +73.1%. Flapen's verdict: Worth a look (69/100).
How competitive is the 12 oz plastic cups with lids niche?
25 brands and 33 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in 12 oz plastic cups with lids?
Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 1.8%.
When does demand for 12 oz plastic cups with lids peak?
Demand peaks in May–Jun; the busiest month runs 3.4× the quietest.
What does it cost to enter the 12 oz plastic cups with lids niche?
Listings span $9.27–$34.26; the average listing price is $19.38 (sweet spot $15–$100). The average incumbent carries 1,789 reviews — the moat a new listing must climb.