10x18
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+159.2%90-day search growth — must beat 0% to launch
Price range
Incredible$37.35–$82.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$70.21avg listing price — sweet spot $15–$100
Review moat
Great306.75avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$133K$133K/yr · 21K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 10x18 is a $133K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
10x18 market data
- Units sold / yr
- 2K–2K
- avg 250–500/product
- Revenue / yr
- $105K–$140K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #191
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Mepiform84%
- Molnlycke16%
Demand
Weekly Amazon search volume, last 49 weeks — +159.2% search growth over the last 90 days.Top 10x18 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mepiform Scar Reduction Dressing 4x7inch 10x18cm 5/pk From Spain
Mepiform$81.634.1★24 rev
Mepiform Dressing 5 Units Per Box (4 x 7 - 5/box)
Mepiform$82.904.8★16 rev
Molnlycke Mepiform with Safetac Technology 4x7 5 Count Self Adherent Soft Silicone Sheeting for Scar Reduction
Molnlycke$78.954.4★746 rev
Mepiform 5x7.5 cm bandage 5 pcs
Mepiform$37.354.3★441 rev
Newest
by launch dateMepiform Scar Reduction Dressing 4x7inch 10x18cm 5/pk From Spain
Mepiform$81.6324 rev
Mepiform 5x7.5 cm bandage 5 pcs
Mepiform$37.35441 rev
Molnlycke Mepiform with Safetac Technology 4x7 5 Count Self Adherent Soft Silicone Sheeting for Scar Reduction
Molnlycke$78.95746 rev
Mepiform Dressing 5 Units Per Box (4 x 7 - 5/box)
Mepiform$82.9016 rev
Trending
90-day click momentumMepiform Dressing 5 Units Per Box (4 x 7 - 5/box)
Mepiform$82.904.8★
Mepiform 5x7.5 cm bandage 5 pcs
Mepiform$37.354.3★
Mepiform Scar Reduction Dressing 4x7inch 10x18cm 5/pk From Spain
Mepiform$81.634.1★
Molnlycke Mepiform with Safetac Technology 4x7 5 Count Self Adherent Soft Silicone Sheeting for Scar Reduction
Molnlycke$78.954.4★
What buyers say about 10x18
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is great”
“works well on my scars”
“As described”
“Nice price and good to use”
What buyers complain about
“Poor quality”
“less sticky than what I bought before”
Top return reasons
Common questions
- Is 10x18 profitable to sell on Amazon United States?
- The niche generates $133K/yr across 4 tracked products. 90-day search growth is +159.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the 10x18 niche?
- 2 brands and 30 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 10x18?
- Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness. The return rate is 0.1%.
- What does it cost to enter the 10x18 niche?
- Listings span $37.35–$82.90; the average listing price is $70.21 (sweet spot $15–$100). The average incumbent carries 307 reviews — the moat a new listing must climb.