10x18
MaybeAn estimated 0.1% of orders come back. But the top 5 products take 100% of clicks, so 10x18 is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $133K/yr21K searches / yr
- 90-day growth
- +159.2%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 30 sellers
Flapen Score
10x18 against its category
The dotted line is the Health & Household average. Past it, 10x18 is stronger. Inside it, weaker.
Market
The 10x18 market on Amazon at a glance
Shoppers on Amazon United States searched for 10x18 21K times last year and spent an estimated $133K. All 2 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +159.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +159.2%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $133Ka year
- Peak month
- May5.0× the quietest month
- Top search term
- mepiform 10x1810K searches a year
02 · Price
A sale here is worth $70.21.
Listings sell for $70.21 on average, from $37.35 to $82.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $70.21 that is $18K to $35K a year per listing.
- Average price
- $70.21inside the $15 to $100 sweet spot
- Price range
- $37.35–$82.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $18K–$35K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within Scars & Wounds. It carries 307 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #191in Scars & Wounds
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 307per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top 10x18 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 184%
- Brand 216%
Demand
10x18 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 5.0×
Reviews and returns
What reviews say buyers love and hate about 10x18
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 10x18 questions
Answered from the same tracked data.









