Is 10 inch straws profitable to sell on Amazon United States?

The niche generates $61K/yr across 43 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the 10 inch straws niche?

28 brands and 39 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in 10 inch straws?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.6%.

When does demand for 10 inch straws peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the 10 inch straws niche?

Listings span $1.88–$21.74; the average listing price is $9.01 (sweet spot $15–$100). The average incumbent carries 3,756 reviews — the moat a new listing must climb.

10 inch straws

Worth a look

Shows low returns (0.6%), but a small market ($61K/yr) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great44%

top-5 brand share — no brand owns this niche

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Competition

Great40%

top-5 click share — an open shelf

Price range

Okay$1.88–$21.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Review moat

Okay3,756.07

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.01

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$61K

$61K/yr · 67K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 10 inch straws is a $61K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

10 inch straws market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $54K–$72K; units × avg price
Conversion rate: 10.1%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.4%
Avg brand age: 49 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

44%

Top 20: 93%

Top-5 click share

40%

Top 20: 79%

Open market

49%

Rienar10%
crayBG10%
TOMNK9%
SONGNASS8%
Muslish7%
YINCL7%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +3.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top 10 inch straws search terms

long straws disposable18K/yr -8.9%10.2% conv.
long disposable straws14K/yr +16.1%8.3% conv.
10 inch straws11K/yr +10.4%6.3% conv.
drinking straws 12 inch4K/yr +38.4%8.2% conv.
long straws for 32 oz tumbler5K/yr +6.8%6.6% conv.
straws 10 inch4K/yr +6.1%7.4% conv.
straight straws3K/yr +10.7%8.5% conv.
tall straws disposable4K/yr -20.9%9.2% conv.
10 inch plastic straws4K/yr -15.8%7.0% conv.

All search terms

Top 10 inch straws products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12.8inch Disposabl Drinking Straws Colorful Extra Long Flexible Bendy Party Straws 100 Pieces

Rienar$6.944.7★7,451 rev

100PCS Disposable Straws for 40 OZ Tumbler Extra Long Straws Disposable for Stanley Cup 30 Oz 40 Oz Tumbler Straws Individually Wrapped

crayBG$8.484.8★304 rev

100 PCS Flexible Bendy Plastic Straws 12.8 Extra Long Colorful Disposable Straws for Party Decorations Fits 60 oz Tumblers & Large Cups

Muslish$4.414.6★641 rev

[100 Pcs] Disposable Straws for 40 OZ Tumbler - 12 Long 0.24 Diameter Colorful Plastic Straw for Stanley Cup 40 OZ 30 OZ Individually Wrapped Extra Long Drinking Straws for Large Bottle

YINCL$7.944.6★131 rev

100 PCS Colorful Plastic Disposable Bendable Drinking 12.8inch Long Straws for Home Use Milk Juice Drinks Party Decorations

Rovexin$7.814.6★459 rev

Newest

by launch date

Tomnk 100pcs Straws Disposable 10.3 Inches Plastic Straws Plastic Drinking Straws for Tumblers and Ice Coffee

TOMNK$6.428,876 rev

7mo ago

250pcs Plastic Straws Disposable 10.3 Inches Drinking Straws Extra Long Straws for 30oz Tumblers Protein Shakers Milkshakes & Iced Coffee Colorful

TOMNK$8.838,876 rev

7mo ago

[100 Pcs] Disposable Straws for 40 OZ Tumbler - 12 Long 0.24 Diameter Colorful Plastic Straw for Stanley Cup 40 OZ 30 OZ Individually Wrapped Extra Long Drinking Straws for Large Bottle

YINCL$7.94131 rev

10mo ago

Plastic Straws [500 Pcs-10.2 Long] Individually Wrapped Clear Disposable Drinking Straws - Made in USA - Straight Long Straws for Party 0.23 Diameter

ACSTEP$13.79477 rev

1y ago

Amazon Basics Disposable Striped Plastic Flex Straws BPA Free Food-Safe 7.5 Long Assorted Colors 100 Count

Amazon Basics$1.888,059 rev

1y ago

What buyers say about 10 inch straws

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The quality is really good - not flimsy -”

Value For Money14%

“Great Value”

Size-Overall12%

“Great length”

Color11%

“Cute colors”

Advertised Vs Actual Product9%

“As advertised”

Durability4%

“Very durable”

Flexibility4%

“Flexible straws”

Strength4%

“These straws are sturdy”

Ease Of Cleaning4%

“are easy to clean with the included brush”

Ease Of Use3%

“came in handy”

What buyers complain about

Size-Overall30%

“Very long”

Thickness9%

“They are thick”

Quality-Overall7%

“Poor Quality Control”

Dishwasher Safe5%

“Warped in the dishwasher-1st wash”

Strength5%

“These are very brittle”

Durability4%

“These are not durable”

Advertised Vs Actual Product4%

“False description”

Ease Of Use3%

“unable to use”

Leak-Proof3%

“then whats in the rim of the glass drips”

Material Quality3%

“Didn't like the plastic”

Top return reasons

Size-Overall65%

Advertised Vs Actual Product7%

Material Quality5%

Value For Money4%

Thin3%

Compatibility-Overall3%

Thickness2%

Quality-Overall2%

Strength2%

Color2%

Common questions

Is 10 inch straws profitable to sell on Amazon United States?: The niche generates $61K/yr across 43 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the 10 inch straws niche?: 28 brands and 39 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in 10 inch straws?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.6%.
When does demand for 10 inch straws peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the 10 inch straws niche?: Listings span $1.88–$21.74; the average listing price is $9.01 (sweet spot $15–$100). The average incumbent carries 3,756 reviews — the moat a new listing must climb.