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Zeta Tau Alpha

Fail

Demand is soft, at -54.7% this quarter, so Zeta Tau Alpha is a Fail.

Flapen Score
30
30 / 100
Ranks 2,135 of 2,221 Cell Phones & Accessories niches · −16 vs the category median of 46
Market size
$17K/yr92K searches / yr
90-day growth
-54.7%search demand this quarter
Competition
69%top-5 click share · 6 brands · 7 sellers

Flapen Score

Zeta Tau Alpha against its category

The dotted line is the Cell Phones & Accessories average. Past it, Zeta Tau Alpha is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zeta Tau Alpha market on Amazon at a glance

Shoppers on Amazon United States searched for Zeta Tau Alpha 92K times last year and spent an estimated $17K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Aug–Sep–Oct. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-54.7%
Conversion, latest week
0.8%
Market size, estimated
$17Ka year
Peak month
September11.0× the quietest month
Top search term
zeta tau alpha42K searches a year

02 · Price

A sale here is worth $22.16.

Listings sell for $22.16 on average, from $7.97 to $84.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.16 that is $0 to $2K a year per listing.

Average price
$22.16inside the $15 to $100 sweet spot
Price range
$7.97–$84.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #15,827 within Adhesive Card Holders. It carries 283 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
78%
Out of stock, average day
0.1%
Average rank
#15,827in Adhesive Card Holders
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
283per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Zeta Tau Alpha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

7

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 214%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Zeta Tau Alpha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug, Sep, Oct · busiest ÷ quietest = 11.0×

Search terms

Top Zeta Tau Alpha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zeta tau alpha42K/yr
  • zta merch17K/yr
  • zeta tau alpha merch20K/yr
  • zta13K/yr

Reviews and returns

What reviews say buyers love and hate about Zeta Tau Alpha

We read the reviews and the return reasons for every product selling here.

1.5%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Zeta Tau Alpha questions

Answered from the same tracked data.