retractable iphone charger cord
Worth a lookShows a sweet-spot price point ($26.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.14avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 1.8M searches
Price range
Great$10.23–$113.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 6% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,266.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, retractable iphone charger cord is a $1.8M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 65/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $1.6M–$2.1M
- units × avg price
- Launch success
- 89%
- 17 of 19 new (360d)
- Conversion rate
- 3.9%
- Avg BSR
- #363
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.6%
- Avg brand age
- 26 months
- Avg seller age
- 185 days
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
39
Top-5 brand share
55%
Top 20: 98%
Top-5 click share
39%
Top 20: 81%
Open market
37%
- HATALKIN21%
- Anker9%
- Caniifoto9%
- SUPERONE9%
- Minlu8%
- LISEN8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Retractable USB C Charger Wall Plug with 35.5in/90cm Type C Cables Cords 40W Fast Charging Foldable Block Multi Charger for All Devices for iPhone 17/16/15/14/13/12 iPad Galaxy Pixel
HATALKIN$25.114.2★13,742 rev
5-in-1 Retractable Wall Charger with Dual Cables 50W Retractable Phone Charger with 3.3FT USB C & Lightening Cables 30W Fast Charging Block Wall Plug for iPhone 17 16 15 14 13 G-alaxy S26 S25 i Pad
Caniifoto$24.944.3★84 rev
SUPERONE Retractable iPhone Charger 4-Port USB C Charger Block iPhone Chargers Fast Charging with USB C & Apple Cable Wall Chargers for iPhones 17/16/15/14/13/12/11 Series Pad Samsung Pixel
SUPERONE$25.614.1★517 rev
LISEN Retractable Car Charger 84W Car Charger USB C Fast Charger Cigarette Lighter USB Charger Adapter Car Accessories Birthday Gifts for Men Women Dad Mom Husband for iPhone 17 16 15 14 13 12 11
LISEN$17.034.6★19,358 rev
![Multi Charging Cable 3A [2Pack 4ft] Retractable Multi Charging Cord 3 in 1 Fast Charger Cord USB C Charger Adapter with Lightning/Type C/Micro USB Ports for Cell Phones/iPhone/Samsung/PS/Tablets](https://m.media-amazon.com/images/I/51B3kQaKKnL.jpg)
Multi Charging Cable 3A [2Pack 4ft] Retractable Multi Charging Cord 3 in 1 Fast Charger Cord USB C Charger Adapter with Lightning/Type C/Micro USB Ports for Cell Phones/iPhone/Samsung/PS/Tablets
Minlu$12.064.4★7,855 rev
Newest
by launch date
FlexTurtle 4-in-1 Retractable Wall Charger 35W Ultra-Compact Travel Charger
FlexTurtle$23.3442 rev
Belkin USB C Retractable Wall Charger 67W Max GaN Fast Charging Block w/Built-in Extra-Long 3.3ft Retractable Cable - iPhone Charger for iPhone 17/16 Series Galaxy MacBook AirPods iPad & More
Belkin$39.0948 rev
FlexTurtleUltra-Compact4 in 1 Retractable Wall Charger with Dual Cables(3.28ft) Retractable Phone Charger Wall Plug with 2 USB Ports 35W Retractable Charger for iPhone 17/16/15/14 iPad(Peal White)
FlexTurtle$24.8157 rev
5-in-1 Retractable Wall Charger with Dual Cables 50W Retractable Phone Charger with 3.3FT USB C & Lightening Cables 30W Fast Charging Block Wall Plug for iPhone 17 16 15 14 13 G-alaxy S26 S25 i Pad
Caniifoto$24.9484 rev
4-in-1 Retractable Wall Charger 40W Retractable iPhone Charger Wall Plug with Dual 3ft Lightning + Type C Charging Cables 4-Ports USB C Charger Foldable Block for iPhone 17 16 15 14 13 12 11 8 7
wamaxlink$24.521,122 rev
Trending
90-day click momentumFlexTurtle 4-in-1 Retractable Wall Charger 35W Ultra-Compact Travel Charger
FlexTurtle$23.344.6★
Belkin USB C Retractable Wall Charger 67W Max GaN Fast Charging Block w/Built-in Extra-Long 3.3ft Retractable Cable - iPhone Charger for iPhone 17/16 Series Galaxy MacBook AirPods iPad & More
Belkin$39.094.0★
Retractable iPhone Charger Fast Charging 4 in 1 Retractable Wall Charger 45W Travel Essentials Multiport Plug Foldable Block Lightning &USB C Cables for iPhone 17Pro Max/16/15/14/13/12/11 iPad AirPods
Kruidvat$28.774.3★
4-in-1 Retractable Wall Charger 40W Retractable iPhone Charger Wall Plug with Dual 3ft Lightning + Type C Charging Cables 4-Ports USB C Charger Foldable Block for iPhone 17 16 15 14 13 12 11 8 7
wamaxlink$24.524.5★
SOOPII USB C to USB C Cable 240W Retractable USB C Fast Charging Cable with Mag Snap Storage 5-Stage Length Preset Type C Cable for lPhone 16/15 Pro Max Galaxy S25/24 Black (2Pack 3.3FT)
SOOPII$16.654.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Charges good”
“Excellent product”
“Easy to use”
“easy to carry”
“Great value”
“As advertised”
“It works”
“Durable case”
“construction appears sturdy”
“Clean and works great”
What buyers complain about
“Doesnt charge”
“Already quit working”
“Never worked”
“Average quality”
“Larger than expected”
“Has trouble connecting”
“A bit pricey”
“It was a little loose in the socket”
“this was not a compatible cable”
“It's a bit heavy”
Top return reasons
Common questions
- Is retractable iphone charger cord profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 39 tracked products. 17 of 19 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Worth a look (65/100).
- How competitive is the retractable iphone charger cord niche?
- 23 brands and 39 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in retractable iphone charger cord?
- Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 2.2%.
- When does demand for retractable iphone charger cord peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the retractable iphone charger cord niche?
- Listings span $10.23–$113.31; the average listing price is $26.14 (sweet spot $15–$100). The average incumbent carries 2,266 reviews — the moat a new listing must climb.
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