Bluetooth Headset
PassBluetooth Headset scores 65 out of 100, a Pass. Shoppers spend an estimated $2.7M a year here, demand is soft, at -2.2% this quarter, and an estimated 3.5% of orders come back.
- Flapen Score
- 65 / 100Top 1% of 2,221 Cell Phones & Accessories niches · +19 vs the category median of 4665
- Market size
- $2.7M/yr1.9M searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 28%top-5 click share · 42 brands · 237 sellers
Flapen Score
Bluetooth Headset against its category
The dotted line is the Cell Phones & Accessories average. Past it, Bluetooth Headset is stronger. Inside it, weaker.
Market
The Bluetooth Headset market on Amazon at a glance
Shoppers on Amazon United States searched for Bluetooth Headset 1.9M times last year and spent an estimated $2.7M. The top 5 brands take 39% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $2.7Ma year
- Peak month
- November2.0× the quietest month
- Top search term
- bluetooth headset1.4M searches a year
02 · Price
A sale here is worth $48.85.
Listings sell for $48.85 on average, from $11.31 to $150.96. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $48.85 that is $24K to $37K a year per listing.
- Average price
- $48.85inside the $15 to $100 sweet spot
- Price range
- $11.31–$150.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $24K–$37K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #60 within Single Ear Bluetooth Headsets. It carries 11,531 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 98%
- Out of stock, average day
- 8.8%
- Average rank
- #60in Single Ear Bluetooth Headsets
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 11,531per listing
- Listings tracked
- 65
04 · Newcomers
18 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Bluetooth Headset products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
42 rising
Sellers
237
Top-5 brand share
39%
Top 20: 82%
Top-5 click share
28%
Top 20: 66%
Open market
56%
- Brand 110%
- Brand 28%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Bluetooth Headset search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Bluetooth Headset search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bluetooth headset1.4M/yr
- audifonos inalambricos jbl91K/yr
- bluetooth headset with mic86K/yr
- wireless headphones for work45K/yr
- jbl earphones47K/yr
- jlba headphones21K/yr
- audfonos inalmbricos jbl bluetooth10K/yr
- phone headset bluetooth wireless25K/yr
- budget bluetooth headphones under 10010K/yr
- bluetooth headset for phone calls23K/yr
Reviews and returns
What reviews say buyers love and hate about Bluetooth Headset
We read the reviews and the return reasons for every product selling here.
“Do not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Retractable Iphone Charger Cord
$1.8M/yr-28.0%
Iphone 15 Pro Screen Replacement
$336K/yr+9.1%
Iphone 14 Pro Max Screen Replacement
$1.1M/yr+5.7%
Magsafe Stand
$1.9M/yr-18.4%
Portable Apple Watch Charger
$869K/yr+15.4%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluetooth Headset questions
Answered from the same tracked data.