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Z Fold 4

Fail

Products sell for $683.96 on average, outside the sweet spot, so Z Fold 4 is a Fail.

Flapen Score
35
35 / 100
Ranks 1,977 of 2,221 Cell Phones & Accessories niches · −11 vs the category median of 46
Market size
$158K/yr257K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
36%top-5 click share · 6 brands · 125 sellers

Flapen Score

Z Fold 4 against its category

The dotted line is the Cell Phones & Accessories average. Past it, Z Fold 4 is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Z Fold 4 market on Amazon at a glance

Shoppers on Amazon United States searched for Z Fold 4 257K times last year and spent an estimated $158K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
0.1%
Market size, estimated
$158Ka year
Peak month
December2.5× the quietest month
Top search term
foldable phone97K searches a year

02 · Price

A sale here is worth $683.96.

Listings sell for $683.96 on average, from $32.34 to $1763.94. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $683.96 that is $0 to $68K a year per listing.

Average price
$683.96above the $15 to $100 sweet spot
Price range
$32.34–$1763.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$68K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #665 within Cell Phones. It carries 546 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
40%
Out of stock, average day
5.3%
Average rank
#665in Cell Phones
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
546per listing
Listings tracked
40

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Z Fold 4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

125

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

36%

Top 20: 84%

Open market

0%

  • Brand 169%
  • Brand 221%
  • Brand 37%
  • Brand 41%
  • Brand 51%
  • Brand 61%

Demand

Z Fold 4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Z Fold 4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foldable phone97K/yr
  • z fold 433K/yr
  • tri fold phone24K/yr
  • android foldable phone11K/yr
  • galaxy z fold 415K/yr
  • fold 415K/yr
  • folding phones12K/yr
  • galaxy fold 413K/yr
  • folding cell phone7K/yr
  • folding phones unlocked7K/yr

Reviews and returns

What reviews say buyers love and hate about Z Fold 4

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
20%of negative reviews mention “Durability”
4.7%of orders come back
“Broke”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Z Fold 4 questions

Answered from the same tracked data.