Z Fold 4
FailProducts sell for $683.96 on average, outside the sweet spot, so Z Fold 4 is a Fail.
- Flapen Score
- 35 / 100Ranks 1,977 of 2,221 Cell Phones & Accessories niches · −11 vs the category median of 4635
- Market size
- $158K/yr257K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 36%top-5 click share · 6 brands · 125 sellers
Flapen Score
Z Fold 4 against its category
The dotted line is the Cell Phones & Accessories average. Past it, Z Fold 4 is stronger. Inside it, weaker.
Market
The Z Fold 4 market on Amazon at a glance
Shoppers on Amazon United States searched for Z Fold 4 257K times last year and spent an estimated $158K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.
- Searches, last 12 months
- 257K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $158Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- foldable phone97K searches a year
02 · Price
A sale here is worth $683.96.
Listings sell for $683.96 on average, from $32.34 to $1763.94. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $683.96 that is $0 to $68K a year per listing.
- Average price
- $683.96above the $15 to $100 sweet spot
- Price range
- $32.34–$1763.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$68K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #665 within Cell Phones. It carries 546 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 40%
- Out of stock, average day
- 5.3%
- Average rank
- #665in Cell Phones
- Average rating
- 4.12 starsAmazon United States average 4.42 stars
- Average reviews
- 546per listing
- Listings tracked
- 40
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Z Fold 4 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Samsung Galaxy Z Fold 5 5G US Version 512GB Phantom Black - Unlocked (Renewed)
- Price
- $494.35
- Rating
- 3.9/5
- Reviews
- 190
- Age
- 2y ago

Samsung Galaxy Z Fold 6 AI Cell Phone 256GB Unlocked Silver Shadow (Renewed)
- Price
- $628.59
- Rating
- 4.3/5
- Reviews
- 592
- Age
- 1y ago

Samsung Galaxy Z Fold 4 5G US Version 512GB Phantom Black - Unlocked (Renewed)
- Price
- $417.20
- Rating
- 3.9/5
- Reviews
- 1,139
- Age
- 3y ago

Google Pixel 10 Pro Fold - Unlocked Android Smartphone with Gemini Your AI Assistant - Advanced Triple Rear Camera System - 24+ Hour Battery - Foldable Display - Hands-Free Video - Moonstone - 256 GB
- Price
- $1465.19
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 10mo ago

Samsung Galaxy Z Fold 5 5G US Version 512GB ICY Blue - Unlocked (Renewed)
- Price
- $487.27
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 2y ago
Trending
estimated 90-day click momentum
Samsung Galaxy Z Fold 4 5G US Version 512GB Graygreen - GSM Carriers (Renewed)
- Price
- $428.87
- Rating
- 3.9/5
- Reviews
- 1,139
- Age
- 3y ago

Samsung Galaxy Z Flip7 FE Cell Phone 256GB AI Smartphone Unlocked Android Long Battery Life 2025 US 1 Yr Manufacturer Warranty Black
- Price
- $624.29
- Rating
- 4.4/5
- Reviews
- 200
- Age
- 12mo ago

Samsung Galaxy Z Fold 5 5G US Version 512GB ICY Blue - Unlocked (Renewed)
- Price
- $487.27
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 2y ago

Motorola Moto Razr 2024 256GB + 8GB RAM Koala Gray - Unlocked (Renewed)
- Price
- $292.95
- Rating
- 4.0/5
- Reviews
- 232
- Age
- 1y ago

Samsung Galaxy Z Fold 6 5G US Version 512GB Crafted Black - Unlocked (Renewed)
- Price
- $715.41
- Rating
- 4.4/5
- Reviews
- 385
- Age
- 1y ago
Newest
by launch date
Google Pixel 10 Pro Fold - Unlocked Android Smartphone with Gemini Your AI Assistant - Advanced Triple Rear Camera System - 24+ Hour Battery - Foldable Display - Hands-Free Video - Moonstone - 256 GB
- Price
- $1465.19
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 10mo ago

Samsung Galaxy Z Fold7 Cell Phone 256GB AI Smartphone Unlocked Android AI Photo Edits Large Screen Long Battery Life 2025 US 1 Yr Manufacturer Warranty Blue Shadow
- Price
- $1636.26
- Rating
- 4.5/5
- Reviews
- 721
- Age
- 12mo ago

Samsung Galaxy Z Fold7 Cell Phone 512GB AI Smartphone Unlocked Android AI Photo Edits Large Screen Long Battery Life 2025 US 1 Yr Manufacturer Warranty JetBlack
- Price
- $1735.99
- Rating
- 4.5/5
- Reviews
- 721
- Age
- 12mo ago

Samsung Galaxy Z Fold7 Cell Phone 512GB AI Smartphone Unlocked Android AI Photo Edits Large Screen Long Battery Life 2025 US 1 Yr Manufacturer Warranty Blue Shadow
- Price
- $1763.94
- Rating
- 4.5/5
- Reviews
- 721
- Age
- 12mo ago

Samsung Galaxy Z Flip7 FE Cell Phone 256GB AI Smartphone Unlocked Android Long Battery Life 2025 US 1 Yr Manufacturer Warranty Black
- Price
- $624.29
- Rating
- 4.4/5
- Reviews
- 200
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
6 falling
Sellers
125
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 84%
Open market
0%
- Samsung69%
- Google21%
- Motorola7%
- HONOR1%
- OnePlus1%
- LEIAU1%
Demand
Z Fold 4 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Z Fold 4 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foldable phone97K/yr
- z fold 433K/yr
- tri fold phone24K/yr
- android foldable phone11K/yr
- galaxy z fold 415K/yr
- fold 415K/yr
- folding phones12K/yr
- galaxy fold 413K/yr
- folding cell phone7K/yr
- folding phones unlocked7K/yr
Reviews and returns
What reviews say buyers love and hate about Z Fold 4
We read the reviews and the return reasons for every product selling here.
“Broke”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Z Fold 4 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









