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Wristlet Strap

Fail

Prices span $5.44–$13.55, mostly outside the sweet spot, so Wristlet Strap is a Fail.

Flapen Score
26
26 / 100
Ranks 2,184 of 2,221 Cell Phones & Accessories niches · −20 vs the category median of 46
Market size
$107K/yr844K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
72%top-5 click share · 10 brands · 15 sellers

Flapen Score

Wristlet Strap against its category

The dotted line is the Cell Phones & Accessories average. Past it, Wristlet Strap is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wristlet Strap market on Amazon at a glance

Shoppers on Amazon United States searched for Wristlet Strap 844K times last year and spent an estimated $107K. The top 5 brands take 83% of clicks. Demand peaks in May–Jun. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 844K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
844K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
1.5%
Market size, estimated
$107Ka year
Peak month
May1.7× the quietest month
Top search term
wristlet strap211K searches a year

02 · Price

A sale here is worth $8.51.

Listings sell for $8.51 on average, from $5.44 to $13.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $8.51 that is $2K to $4K a year per listing.

Average price
$8.51under the $15 to $100 sweet spot
Price range
$5.44–$13.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #103 within Lanyards & Wrist Straps. It carries 5,862 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#103in Lanyards & Wrist Straps
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
5,862per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Wristlet Strap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

12%

  • Brand 150%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Wristlet Strap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.7×

Search terms

Top Wristlet Strap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wristlet strap211K/yr
  • beaded keychain135K/yr
  • beaded keychain wristlet70K/yr
  • beaded wristlet keychain63K/yr
  • short lanyard48K/yr
  • scrunchie keychain wristlet38K/yr
  • silicone beaded wristlet keychain26K/yr
  • fabric keychain23K/yr
  • beaded wristlet19K/yr
  • teacher keychain wristlet19K/yr

Reviews and returns

What reviews say buyers love and hate about Wristlet Strap

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wristlet Strap questions

Answered from the same tracked data.