wrist phone holder
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Avg price
Good$12.01avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,139.13avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Price range
Okay$4.22–$19.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$59K$59K/yr · 198K searches
According to Flapen's Amazon United States niche tracking, wrist phone holder is a $59K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun. Verdict: Skip it — 42/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
wrist phone holder market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $60K–$72K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.7%
- Avg brand age
- 26 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
23
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
27%
- SURPHY28%
- MOUTAKEY17%
- Lostars9%
- VUP8%
- CACOE6%
- HLOMOM5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.3% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.7×
Top wrist phone holder search terms
- wrist phone holder46K/yr
- phone wrist strap anti theft16K/yr
- wristlet phone cases with strap5K/yr
- phone wrist holder14K/yr
- gold phone wrist strap12K/yr
- wrist band for phone10K/yr
- anti theft phone wrist strap5K/yr
- silicone phone wrist strap9K/yr
- phone chain holder10K/yr
- iphone wrist holder7K/yr
Top wrist phone holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray
SURPHY$8.634.6★4,737 rev
MOUTAKEY Phone Wrist Strap Metal Phone Chain Wristlet Detachable Cellphone Lanyard with 2 Tether Tabs iPhone Wrist Strap For Women iPhone Bracelet Wristlet for girls Shopping Traveling Party Walking
MOUTAKEY$13.554.5★668 rev
VUP Wristband Phone Holder for Running 360 Rotatable Forearm Sports Armband for iPhone 17/16/15/14/13/Pro Max/Pro/Mini/12/11/SE 2020/Xs/XR/X/8/7/Plus Fits All 4-6.7 Inch Smartphones (Black-Small)
VUP$14.604.3★4,944 rev
Lostars Silicone Beaded Phone Wrist Strap phone bracelet strap with Tether Tab Elastic Hands-Free wristlet strap (Black)
Lostars$9.374.6★558 rev
HLOMOM Wristband Phone Holder for Running 360Rotation & Detachable Sports Armband with Key Holder for iPhone 17/16/15/14/13/12/11/Pro/XS/XR/X/8/7/6/Plus for Samsung Galaxy Fits 4-6.5Phone
HLOMOM$15.734.3★2,058 rev
Newest
by launch date
KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black
KuakeCase$12.8965 rev
Wristband Phone Holder No Screen Blocking 360 Rotating Wrist Phone Mount Memory Lock Quick Release for Android iPhone 17/16/15/14/13 Pro Max/Pro/Mini/12/11/SE/Xs/XR/8 Plus Fits 46.7 Phones
AXIONA ELEMENTS$16.1570 rev
SURPHY 3 Pack Phone Wrist Strap with CellPhone Tether Tab Cellphone Lanyard Anti Theft Phone Strap with 2-Color Braided Wrist Lanyard for Women and Men Pink & Lilac & Lilac Purple
SURPHY$13.41818 rev
VRIG 360 Rotatable Magnetic Wristband Phone Holder Wristband Cell Phone Holder Magnetic Phone Holder Compatible with magsafe iPhone 16 15 14 13 12 Pro Max Plus Mini
VRIG Express$12.58102 rev
KITANIS 2 Pack Phone Lanyard 2Phone Wrist Strap 4Tether Tabs Universal Cell Phone Multifuctional Patch Polyester Lanyards Cell Phone Hand Strap for Women and Men(pink+green)
KITANIS$7.36388 rev
Trending
90-day click momentumKuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black
KuakeCase$12.894.2★
KITANIS 2 Pack Phone Lanyard 2Phone Wrist Strap 4Tether Tabs Universal Cell Phone Multifuctional Patch Polyester Lanyards Cell Phone Hand Strap for Women and Men(pink+green)
KITANIS$7.364.5★
CACOE Cell Phone Lanyard 2 Pcs-1 Pcs Adjustable Neck Strap 1 Pcs Wrist Strap 2 Pcs Pads Universal Crossbody Multifuctional Compatible with Most Smartphones(Black)
CACOE$8.184.4★
Sprigs Unisex Banjees 2 Pocket Wrist Wallet for Travel Running Hiking Yellow Paisley/Pink One Size Fits Most
Sprigs$19.604.0★
MOUTAKEY Phone Wrist Strap Metal Phone Chain Wristlet Detachable Cellphone Lanyard with 2 Tether Tabs iPhone Wrist Strap For Women iPhone Bracelet Wristlet for girls Shopping Traveling Party Walking
MOUTAKEY$13.554.5★
What buyers say about wrist phone holder
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is well made”
“Easy to use”
“Does the job”
“It is durable”
“The holder is sturdy”
“Very secure”
“Worth it”
“Efficient”
“Fits perfect”
“they are comfortable”
What buyers complain about
“Break easily”
“Bulky”
“garbage”
“Not the most sturdy of course”
“couldnt charge my phone after using”
“product images are misleading”
“i cannot open it most of the time”
“completely not functional”
“Too heavy for me”
“Not the most comfortable”
Top return reasons
Common questions
- Is wrist phone holder profitable to sell on Amazon United States?
- The niche generates $59K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the wrist phone holder niche?
- 18 brands and 23 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in wrist phone holder?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.5%.
- When does demand for wrist phone holder peak?
- Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.
- What does it cost to enter the wrist phone holder niche?
- Listings span $4.22–$19.60; the average listing price is $12.01 (sweet spot $15–$100). The average incumbent carries 2,139 reviews — the moat a new listing must climb.