Toy Rotary Phone

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

3.1%

Market size, estimated

$235Ka year

Peak month

December4.4× the quietest month

Top search term

toddler play phone41K searches a year

Listings sell for $38.84 on average, from $7.34 to $214.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $38.84 that is $4K to $10K a year per listing.

Average price

$38.84inside the $15 to $100 sweet spot

Price range

$7.34–$214.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

2.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #118 within Cell Phones. It carries 3,033 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#118in Cell Phones

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

3,033per listing

Listings tracked

33

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

34 months