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Tmobile

Fail

The top 5 brands take 100% of clicks, so Tmobile is a Fail.

Flapen Score
44
44 / 100
Ranks 1,302 of 2,221 Cell Phones & Accessories niches · −2 vs the category median of 46
Market size
$660K/yr257K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
49%top-5 click share · 4 brands · 174 sellers

Flapen Score

Tmobile against its category

The dotted line is the Cell Phones & Accessories average. Past it, Tmobile is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tmobile market on Amazon at a glance

Shoppers on Amazon United States searched for Tmobile 257K times last year and spent an estimated $660K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $660K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
3.1%
Market size, estimated
$660Ka year
Top search term
at&t cordless phone48K searches a year

02 · Price

A sale here is worth $83.88.

Listings sell for $83.88 on average, from $18.12 to $168.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $83.88 that is $21K to $42K a year per listing.

Average price
$83.88inside the $15 to $100 sweet spot
Price range
$18.12–$168.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$21K–$42K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #130 within Cell Phones. It carries 8,590 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
94%
Out of stock, average day
3.2%
Average rank
#130in Cell Phones
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
8,590per listing
Listings tracked
32

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tmobile products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

174

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

0%

  • Brand 163%
  • Brand 234%
  • Brand 32%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Tmobile search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Tmobile search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • at&t cordless phone48K/yr
  • at&t landline phones for home25K/yr
  • samsung a1330K/yr
  • at&t phone20K/yr
  • samsung galaxy a1322K/yr
  • at&t phones14K/yr
  • att cordless phone10K/yr
  • att phones for home landline11K/yr
  • a1311K/yr
  • galaxy a1311K/yr

Reviews and returns

What reviews say buyers love and hate about Tmobile

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
10%of negative reviews mention “Functionality-Overall”
5.2%of orders come back
“Not working properly”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tmobile questions

Answered from the same tracked data.