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Surface Slim Pen 2

Fail

The top 5 products take 82% of clicks, so Surface Slim Pen 2 is a Fail.

Flapen Score
40
40 / 100
Ranks 1,664 of 2,221 Cell Phones & Accessories niches · −6 vs the category median of 46
Market size
$188K/yr73K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
82%top-5 click share · 7 brands · 64 sellers

Flapen Score

Surface Slim Pen 2 against its category

The dotted line is the Cell Phones & Accessories average. Past it, Surface Slim Pen 2 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Slim Pen 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Surface Slim Pen 2 73K times last year and spent an estimated $188K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
4.0%
Market size, estimated
$188Ka year
Peak month
December1.5× the quietest month
Top search term
surface slim pen 221K searches a year

02 · Price

A sale here is worth $63.71.

Listings sell for $63.71 on average, from $27.13 to $127.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $63.71 that is $16K to $32K a year per listing.

Average price
$63.71inside the $15 to $100 sweet spot
Price range
$27.13–$127.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$16K–$32K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #384 within Stylus Pens. It carries 821 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#384in Stylus Pens
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
821per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Surface Slim Pen 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

64

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • Brand 137%
  • Brand 226%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (1 brand, 3%)

Demand

Surface Slim Pen 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Surface Slim Pen 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surface slim pen 221K/yr
  • microsoft surface slim pen 210K/yr
  • slim pen 29K/yr
  • surface slim pen11K/yr
  • microsoft slim pen 28K/yr
  • surface pen 23K/yr
  • microsoft surface slim pen3K/yr
  • surface pro slim pen3K/yr
  • microsoft slim pen3K/yr
  • surface pen slim 23K/yr

Reviews and returns

What reviews say buyers love and hate about Surface Slim Pen 2

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Charging”
4.8%of orders come back
“Not being able to charge renders the device useless”
A buyer, on “Charging”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Surface Slim Pen 2 questions

Answered from the same tracked data.