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surface pro 9 pen

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 20Conversion 51Competition 21Returns 29Price range 75Avg price 95Brand share 31Review moat 46Quality gap 80

Avg price

Incredible$44.44

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$16.16–$127.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,893.71

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

Market size

Bad$30K

$30K/yr · 16K searches

According to Flapen's Amazon United States niche tracking, surface pro 9 pen is a $30K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 37/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

surface pro 9 pen market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$33K–$44K
units × avg price
Conversion rate
4.1%
Avg BSR
#390
Page quality
0%
Prime
93%
Sponsored
79%
Out of stock
3.1%
Avg brand age
38 months
Avg seller age
194 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

69

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

10%

  • metapen32%
  • Milikilo26%
  • Microsoft18%
  • FKAfusiontech5%
  • iafer4%
  • Arsandyn4%
  • Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -10.6% search growth over the last 90 days.
700500Prime Day '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Top surface pro 9 pen search terms

  • surface pro 8 pen5K/yr
  • surface pro 9 pen5K/yr
  • surface pro x pen2K/yr
  • microsoft surface pro 8 pen2K/yr
  • microsoft surface pro 9 pen2K/yr
  • microsoft surface pro x pen858/yr
All search terms

Top surface pro 9 pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$9K40%$12K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about surface pro 9 pen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“It feels well built”

Value For Money11%

“Great value for sure”

Charging8%

“Charging is quick”

Battery Life7%

“Battery life is great”

Compatibility-Overall7%

“Good product, working well with Surface laptop”

Connectivity-Overall7%

“connects super easily”

Advertised Vs Actual Product6%

“As advertised as they say”

Design-Overall4%

“Super nice design”

Assembly/Installation4%

“Easy setup”

Ease Of Use3%

“Easy to use”

What buyers complain about

Charging14%

“Does not hold charge”

Compatibility-Overall13%

“and both do not put this pen in pair mode”

Connectivity-Overall11%

“wont connect”

Functionality-Overall11%

“the pen stopped working all together”

Durability11%

“It stopped working properly after two months of use”

Touch/Button Controls7%

“Button misplaced”

Ease Of Use6%

“Which is hard to do”

Quality-Overall5%

“it doesnt have the same level of quality”

Size-Overall2%

“could not find thiis size pen”

Instructions/User Manual/Troubleshooting2%

“no instructions”

Top return reasons

Compatibility-Overall37%
Functionality-Overall19%
Connectivity-Overall12%
Charging8%
Size-Overall5%
Advertised Vs Actual Product4%
Defective Material/Parts3%
Touch/Button Controls2%
Value For Money2%
Quality-Overall1%

Common questions

Is surface pro 9 pen profitable to sell on Amazon United States?
The niche generates $30K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (37/100).
How competitive is the surface pro 9 pen niche?
10 brands and 69 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in surface pro 9 pen?
Top complaints mined from reviews: Charging, Compatibility-Overall, Connectivity-Overall. The return rate is 4.7%.
When does demand for surface pro 9 pen peak?
Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.
What does it cost to enter the surface pro 9 pen niche?
Listings span $16.16–$127.19; the average listing price is $44.44 (sweet spot $15–$100). The average incumbent carries 1,894 reviews — the moat a new listing must climb.