Surface Pro 9 Pen
FailShoppers spend an estimated $30K a year here, so Surface Pro 9 Pen is a Fail.
- Flapen Score
- 37 / 100Ranks 1,864 of 2,221 Cell Phones & Accessories niches · −9 vs the category median of 4637
- Market size
- $30K/yr16K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 74%top-5 click share · 10 brands · 69 sellers
Flapen Score
Surface Pro 9 Pen against its category
The dotted line is the Cell Phones & Accessories average. Past it, Surface Pro 9 Pen is stronger. Inside it, weaker.
Market
The Surface Pro 9 Pen market on Amazon at a glance
Shoppers on Amazon United States searched for Surface Pro 9 Pen 16K times last year and spent an estimated $30K. The top 5 brands take 87% of clicks. Demand peaks in Aug–Sep. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $30Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- surface pro 8 pen5K searches a year
02 · Price
A sale here is worth $44.44.
Listings sell for $44.44 on average, from $16.16 to $127.19. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $44.44 that is $0 to $4K a year per listing.
- Average price
- $44.44inside the $15 to $100 sweet spot
- Price range
- $16.16–$127.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #390 within Stylus Pens. It carries 1,894 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 3.1%
- Average rank
- #390in Stylus Pens
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 1,894per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Surface Pro 9 Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
69
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
10%
- Brand 132%
- Brand 226%
- Brand 318%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (4 brands, 10%)
Demand
Surface Pro 9 Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Surface Pro 9 Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- surface pro 8 pen5K/yr
- surface pro 9 pen5K/yr
- surface pro x pen2K/yr
- microsoft surface pro 8 pen2K/yr
- microsoft surface pro 9 pen2K/yr
- microsoft surface pro x pen858/yr
Reviews and returns
What reviews say buyers love and hate about Surface Pro 9 Pen
We read the reviews and the return reasons for every product selling here.
“Does not hold charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Pro 9 Pen questions
Answered from the same tracked data.









